Measurement Solutions

Through our in-house suite of data and analytics, OCTANE, we supply powerful insights through new transactional, geospatial, and digital behavioral data sources to empower our partners to make data-driven decisions.

We fuel media strategies by providing an enhanced perspective into consumer activity before, during, and after a location-based media exposure. This offering enables advertisers to make data-driven decisions as they develop media strategies, target valuable audiences, and measure campaign ROI.

Brand Impact

High-sample rigorous brand lift studies via mobile geo-fencing across our entire national footprint.

Foot Traffic

Measure real-world lift in visitation to retail locations due to exposure to advertising on GSTV.

Sales Lift

Quantify SKU-level sales impact at convenience, grocery, big box, and beyond.

Our World-class Data Partners

Our Audience

Spending

A young, active, affluent audience, who spends +3.7x more following a fuel transaction

Real People

A Comscore-measured network, with no bots, no fraud and no DVRing

Brand Safe

Premium content curated for a general audience

Engaging

Traveling, dining, listening, shopping, spending, and more while engaging at a pause point in their journey

Targeting Capabilities

Demographic

Geographic

Behavioral

First Party Data

GSTV Drives Campaign Success

GSTV has delivered double-digit increases in retail visitation, millions of dollars in sales lift, and significant increases in brand metrics for some of the world's largest advertisers.