Editorial Guidelines
Editorial Values
Editorial Values Policy
The following polices are intended to provide the framework for exhibiting content and advertising on, and affirming the editorial values of, GSTV’s programming network. GSTV reserves the right to accept or reject content in its discretion, and to amend these policies from time to time:
PETROLEUM INDUSTRY REFERENCES: GSTV will not publish content that refers in any manner to the petroleum industry. FAMILY FRIENDLY: GSTV will only exhibit content that is rated G, PG, PG-13. GSTV will not schedule content we deem unsuitable for children. GSTV will always seek to safeguard the welfare of children who may be featured in our content. TRUTH AND FAIRNESS: GSTV will publish content that is accurate and truthful to the best of our knowledge. GSTV will publish content based on the principles of fairness, openness, and straight dealing. IMPARTIALITY & DIVERSITY OF OPINION: GSTV will publish content that reflects an impartial perspective. GSTV will not promote partisan viewpoints on divisive matters of public policy, political discourse, or other controversial topics. GSTV will not air overtly religious content. All content should appeal to the largest audience. INTEGRITY & INDEPENDENCE: GSTV operates independently of politically partisan, governmental, and special interests. GSTV will not air content influenced by political pressures or personal interests. SERVING THE PUBLIC INTEREST: GSTV will seek to air stories of topical significance and community interest. GSTV will air content that reflects human diversity, broad experience, and the realities of the natural world. NO HARM & OFFENSE: GSTV reserves the right at any time to decline material that we deem unfit or inappropriate for our audience. Examples of types of programming and/or advertising we may reject on such grounds include, but are not limited to: profane language, live surgeries, death, destruction, violence, rioting, rape, murder, glorification of any criminal or criminal activity, display of images such as weaponry, ammunition, bloodshed that glorify a crime or perpetrator, illegal narcotics/drug paraphernalia, sexual or excretory organs or activities, sexually suggestive material such as massage parlors, adult entertainment, nudity, and condoms. DISCLAIMERS/PERSONAL INFORMATION: A disclaimer is required for all content which users are prompted to participate in a sweepstakes, promo, etc. Content which includes persons and/or locations, all addresses, phone numbers, credit card details etc. must be edited or covered. Phone numbers, email addresses, and website URL’s used within the content, whether intentionally or not, must be cleared by the owner of the details prior to go live as well as adhering to the content guidelines and standards. PRIVACY: GSTV will respect individual privacy throughout our operation.
GSTV QR Codes Best Practices
General Guidelines
Link your QR code to a specific value-add website or offer (e.g., long form content, sweepstakes page to enter, discount/coupon, etc.) vs. generic home page
Include a prompt or instructional message on screen that identifies the benefit the consumer will receive by scanning (e.g., scan code to enter to win, scan code for exclusive content, etc.).
Provide consumers an alternative way of accessing the information on the QR code (e.g., short URL)
Use Dynamic QR codes (vs. static), this will allow you to better track performance and update your content
Understand KPIs and benchmarks for success (e.g., conversion rate, cac, etc.)
Discuss alternate/supplemental measures of success
Scan rate/CAC will not capture the full value of a GSTV campaign. Supplemental measurement may be required to assess brand impact, conversion in other channels (halo affect)
Creative Spec Guidelines
The QR code should be at minimum 250x250 (no smaller than 200x200) pixels on a 1920x1080 creative.
The QR code should be placed in the center or lower corners of the creative.
The QR code should be on screen for the length of the creative (or as long as possible, at minimum 15 seconds).
For a downloadable version of our GSTV QR Codes Best Practices, click here.
GSTV Video Asset Specs
GSTV prefers broadcast quality files; files designed or encoded for web are insufficient quality for the GSTV network. All spots airing on GSTV MUST HAVE AUDIO AND FULL MOTION VIDEO.
File Delivery
Please upload your files to gstv.com/uploads. Be sure to include the client name, who the spot should go to, and the name of the spot in the description field.
All ready-to-air spots must be received by GSTV 5 business days prior to air date.
GSTV requires a minimum of 15 business days to create a spot once all assets have been supplied by the client. This includes, and is not limited to, images, fonts, video footage, music, voiceover, logos, brand guide, print design working files etc.
Media Specifications
Format: Quicktime MOV (preferred) or MP4
Resolution:1920 x 1080
4:3 safe is preferred and highly suggested. GSTV consists of both 16:9 and 4:3 screens. All spots that are NOT 4:3 safe will be letterboxed.
Data rate: 10 Mbps (megabits per second) or higher
GSTV delivers computer files to LCD screens, we require progressive scanning at all steps in the encoding and compression process. Use “both” fields, not upper or lower only.
Codec: H.264 (a.k.a. MPEG-4 AVC)
Frame rate: 24, 29.97 (preferred), or 30
Pixel aspect ratio: Square Pixels
Audio: AAC MP4; 48 kHz audio, 16 bit min sample size, 128 kbs minimum, mono or stereo
For a downloadable version of our GSTV video asset specs, click here.
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