The new EV Media experience from Destination Media

Destination Media is fueling an EV-charging media experience
at select retail locations nationwide.

We are partnering with ChargePoint, with its industry-leading EV-charging network, and Ara Labs, the next-generation DOOH company building networks of digital advertising displays, to create the first truly scaled consumer EV media experience across the US. Leveraging Destination Media’s expertise across developing relevant and engaging consumer experiences, insights and measurement, and results-driven retail media at scale, the new EV media platform will deliver an exciting avenue of marketing opportunities for brands, reaching a high volume of on-the-go consumers in a purchase mindset.

  • Valuable Audience

    As consumer adoption and the number of EVs on the road increases and infrastructure grows, brands have the opportunity to appear on a platform that is growing and reaching a high volume of consumers where they shop. Together with GSTV’s proven digital video network, Destination Media’s EV media platform offers advertisers a highly contextual media experience and valuable audience at scale during important moments of consideration throughout their consumer journey.

  • EV Charging Locations

    The new EV media experience will launch at select, high-traffic retail locations within the ChargePoint network including shopping malls and outlets, grocery retailers, hypermarkets, c-stores, drug stores, big box, parking garages, travel and entertainment centers, and nationwide QSR brands. The platform will offer advertisers separate screens and EV chargers that give flexibility for screen placement, enabling brands to maximize media value and efficacy.

  • Measured Outcomes

    Industry-leading audience measurement and campaign analytics firms will be engaged to quantify viewer characteristics and advertising performance on the network. A mix of traditional research techniques alongside advanced geospatial analytics will power these approaches.

  • Creative Solutions

    Destination Media will engage viewers with a compelling experience including short form content from 3rd party partners and our in-house studio on sleek, large-screen digital displays in a relevant and brand-safe environment.

Contact Us

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