GSTV Drove C-Store Sales for an e-cigarette brand

Campaign Overview

A market-leading e-cigarette manufacturer aligned its GSTV plan to its distribution footprint and used a mix of national/evergreen + locally-focused creatives to highlight differentiation from competitors.

Circana modeled campaign impact on brand SKUs by channel, using store-level data to isolate GSTV-influenced lift to volume sales. Our measurement partner was Circana.

Key Results

+4.2%

C-Store Sales Lift

(Promoted SKUs)

$6.75

Incremental ROAS

(Across Total Brand)

Source: Q2-Q3 2024 Circana cross-sectional regression model, p-value <.001.