Influencer Creative on GSTV Drove Incremental Visits for a National QSR

Campaign Overview

A national QSR partnered with GSTV to promote a special sauce LTO. Vertical video creative showed social media influencers using the sauces and recording positive reviews in their vehicles.

GSTV campaign viewers were tracked post-exposure for visitation to advertised QSR; conversion rate was compared to behaviorally-matched control to assess lift. Our measurement partner was Foursquare.

Key Results

+4.3%

Visitation Lift

(vs. control)

+558k

Incremental

Store Visits

+8x

More Efficient CPIV

(vs. QSR Norms)

Source: Foursquare campaign analysis Conversion window=4 days.. Lift attributed at the 99% confidence level.