GSTV Increases Web Traffic for Online Auto Dealer

Campaign Overview

An e-commerce auto brand tapped GSTV to drive lower-funnel action in select markets, including augmentation of existing video creative by in-house Ignite team.

For our measurement approach, Test & control markets were selected in partnership w/ client analytics agency; client data used to assess lift in web visitation within test markets.

Key Results

+2.3%

Web Visitation

Lift in GSTV Test Markets

$23

Cost Per Incremental Web Visit

(Exceeding Client CPIV Benchmark)

Source: Client web visit data. Results statistically significant at 80%+ CL.