C-Store Dive: Tips for making the most of your forecourt technology
The average consumer spends about four minutes at the pump fueling their vehicle.
Those are critical moments for fuel and convenience retailers to grab consumers’ attention and drive them into the store for snacks, beverages and other impulse buys. This window of time is also an effective touch point for building brand recognition and loyalty that will encourage a retailer’s customers to come back again and again.
C-store retailers collectively generated $327.6B of total inside sales. While fuel pump screens are commonplace, not all fuel and convenience retailers fill them with video content to engage customers and capitalize on those four minutes of undivided attention while they fuel up. “With discounts and other promotional offers influencing 64% of shoppers to buy in the convenience store, retail media plays an important role in driving c-store sales,” said Dan Trotzer, EVP, Industry for GSTV, an on-the-go video network.