Drive Brand Opinion and Preference for Insurance Providers
Influence Potential
Insurance Seekers.
107MM Vehicle Owners & 112MM Homeowners/Renters
1 in 4 GSTV Viewers will be In-Market for a New Vehicle in the Next Year that Needs Insurance
+49% More Likely to Buy Insurance Online in the Next 6 Months
Viewers Spend +2.6x on Insurance After Fueling
Source: MRI-Simmons 2023 Doublebase Study, A18+ vs. gen pop who saw video ads at gas station in past 30 days. Comscore, May 2023. GSTV Audience Survey via Mfour, 2021. Affinity Solutions, analysis of post-fueling spend within 3 hours (vs. those not fueling that day), 2021.
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Learn more about getting your insurance brand onto America’s most engaging on-the-go video network. Someone from our team will reach out with the next steps!
