LaLiga North America expands US reach with GSTV content deal

via SportBusiness

US-based national video network GSTV has signed a content deal with LaLiga North America, through which it will show short-form content from the top tier of Spanish football.

LaLiga will begin offering exclusive highlights clips for GSTV from this week and the deal has been signed ahead of the start of the new season on September 12.

LaLiga becomes the first professional football league to offer content on GSTV, which also provides National Football League and Major League Baseball coverage.

GSTV reaches 92 million unique viewers a month.

Boris Gartner, chief executive of LaLiga North America, said: “We want to deliver LaLiga content to our fans wherever they are and partnering with GSTV adds yet another touchpoint with our US audience as we build on that strategy. We are excited to bring the action of the best soccer league in the world to one in three American adults across the country.”

LaLiga North America is a joint venture between LaLiga and Relevent Sports Group, and serves as the exclusive representation of the competition in the US and Canada for all business and development activities.

In June, LaLiga North America teamed up with global sportsbook operator PointsBet to create a new slate of gambling-focused digital programming to coincide with the league’s return to action.