Better Together: GSTV and Maria Menounos Launch Partnership To Bring New Lifestyle Content to National Video Network
DETROIT (June 25, 2020) -- GSTV, the national video network entertaining targeted audiences at scale across tens of thousands of fuel retailers, today announces a new partnership with Emmy-award winning journalist and AfterBuzz TV co-founder Maria Menounos. Menounos will produce custom-created content based on her popular podcast and daytime talk series Better Together with Maria Menounos, sharing tips for improving physical health, emotional wellness, spirituality, finances, relationships and more. These short-form videos are airing on the GSTV network starting this week.
“Sharing inspiring content and positively impacting people’s lives is my passion,” said AfterBuzz TV CEO Maria Menounos. “GSTV provides access to like-minded viewers in a unique way that other platforms can’t, and I’m so excited to partner with them and create custom content for their video platform.”
Menounos brings listeners the world's leading healers, experts, influential celebrities and game-changers to share groundbreaking secrets and tips for improvement in all areas of life for her multi-platform show, Better Together with Maria Menounos. Menounos also co-founded AfterBuzz TV, one of the world’s largest digital broadcast networks dedicated to producing post-game ‘after-shows’ for favorite TV shows, producing up to 200 hours of weekly programming in both video and audio form, broadcasting in over 120 countries, and receiving up to 1 billion downloads annually.
“Wellness has never been more in the forefront of our lives than right now, and we are thrilled to have Maria share Better Together with Maria Menounos with our viewers,” said Sean McCaffrey, President and CEO, GSTV. “It is relevant content like this, especially from someone who has made wellness a priority in her own life, like Maria, that demonstrates our ability to fuel the minds and lives of our audience. Furthermore, we look forward to working with Maria to develop new content for our brand partners that will authentically resonate with our customers and consumers.”
McCaffrey and Menounos will also announce the partnership during GSTV’s presentation at the 2020 IAB NewFronts on Thursday, June 25. This continues the acceleration of GSTV’s growth as a premiere national video platform, building authentic, contextual content opportunities for consumers and brands. GSTV and Menounos plan to extend their partnership by producing premium branded content in 2020 and beyond.
Menounos joins GSTV’s growing line-up of premiere content partners, including Live Nation, Cheddar, First Media (So Yummy, Blossom), What’s Trending, CNET, Stadium, NFL and MLB, among others. The GSTV network is currently located across more than 24K locations and growing, and reaches 95MM unique viewers a month.
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About GSTV:
GSTV is a data-driven, national video network delivering targeted audiences at scale across tens of thousands of fuel retailers. Reaching 1 in 3 American adults monthly, GSTV engages viewers with full sight, sound, and motion video at an essential waypoint on their consumer journey. Analysis of billions of consumer purchases demonstrates that GSTV viewers spend significantly more across retailers, services, consumer goods and other sectors, following a fuel transaction. While offering consumers entertaining and informative content, GSTV drives immediate action and creates lasting brand impressions, delivering measurable results for the world’s largest advertisers. Visit gstv.com for more information and follow us on Facebook, Instagram, LinkedIn and Twitter.
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Noelle Dong
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