How does a company conduct a visual attention study to determine performance on video screens at retail locations when the participants who opted in only receive directions on when and where to show up?

A new study unveils GSTV’s dominance in capturing viewer attention, outshining digital, CTV, and linear TV platforms, reinforcing its value to advertisers.

In this podcast, GSTV CEO Sean McCaffrey speaks with Dave Haynes about the benefits for consumer brands and for the gas station and C-store operators who work with GSTV.

In this video interview with Beet.TV, Sean McCaffrey, President & CEO, GSTV, explains how software, backed by data, is helping marketers reach motorists at the pump, and how tracking their next purchase actions can drive brand outcomes.