GSTV Drives Intent to Visit Wireless Store Locations, Consideration to Switch
Tune-In with
Connected Consumers.
2 in 3 GSTV Viewers Intend to Purchase a New Smartphone This Year
25% More Likely to Buy a New Cell Phone Within the Next Year
1 in 2 Viewers Will Buy Phones on a Contract
+36K Incremental Visits to Mobile Phone Retailer’s New Locations
Source: 2024 GSTV Audience Insights survey via Mfour. Foursquare 2022 mobile phone carrier study.
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