GSTV Drives Intent to Visit Wireless Store Locations, Consideration to Switch
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Connected Consumers.
1 in 3 GSTV Viewers Intend to Purchase a New Smartphone This Year
33% More Likely to Buy a New Cell Phone Within the Next Year
1 in 2 Viewers Will Buy Phones on a Contract
+36K Incremental Visits to Mobile Phone Retailer’s New Locations
Source: MRI-Simmons Spring 2023 Doublebase Study, A18+ who saw video ads at gas stations. GSTV Audience Insights Survey via Mfour, 2021. Foursquare mobile phone retailer visitation lift study, 2022.
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