Death of the Cookie? Not at Subway!

This January, Subway launched their Sidekicks campaign, a new product line with cookies, churros, and pretzels, and tapped GSTV to bring the campaign to our screens across the country.  To generate awareness for the new product and help drive foot traffic and sales, Subway leveraged our network and 3rd party content partner and meme-making magician, Tank’s Good News.  

Crafting feel-good segments to delight our on-the-go audiences, Tank’s Good News is one of GSTV’s original content series partners. As part of the collaboration, Tank and our in-house content studio, IGNITE, created a segment to air on the network and a digital extension to amplify the campaign on Tank’s Instagram page.  He shared the segment on his 3M+ following meme-sharing Instagram channel, generating thousands of likes and over half a million video plays, connecting the power of endemic messaging with a surge of social amplification. 

Much like a Subway sandwich and a Footlong Sidekick, Tank’s Good News segments perfectly paired with our custom location tags, a CTA add-on available at GSTV stations within 1 mile of a Subway location! These custom-created, bookended segments worked to tempt consumers by touting that they are only 5,280 Footlong Sidekicks away from grabbing their own Sidekicks, connecting the unique product attribute to consumer proximity.  

This collaboration provides a powerful example of a way to leverage our network and creative studio to create incremental reach and increase foot traffic for product campaigns! Now that’s what we call good news.