GSTV Increased Intent for a safe driving campaign

Campaign Overview

A government organization partnered with GSTV to raise awareness across the entire state that it’s the law to be hands-free when behind the wheel.

Mobile surveys were deployed to GSTV-exposed (test) and unexposed (control) fueler panelists during the campaign; lift assessed among test vs. control respondents.

Key Results

+33%

Ad Recall

(Among GSTV-Exposed)

+50%

Message Recall

(GSTV-Exposed vs. Control)

+24%

Go Hands-Free in Next 30 Days

(GSTV-Exposed A18-34 vs. Control)

Source: Q1-Q3 2024; n= 150 test respondents, 150 control respondents; results statistically significant at the 90%+ CL.