GSTV Drove Cross-Channel Sales for a Candy Bar Brand

Case Studies
Written By Erik Akerman

Campaign Overview

A leading candy brand leveraged GSTV’s proximity to the c-store to drive sales for key retail partners, rotating three product-driven creatives.

For our measurement approach, Circana modeled campaign impact on brand SKUs by channel, using store-level data to isolate GSTV-influenced lift to volume sales. Our measurement partner was Circana.

Key Results

+2.8%

C-Store Sales Lift

(Promoted SKUs)

 

+2.2%

Mulo Sales Lift

(Promoted SKUs)

$6.33

Incremental ROAS

(Across Total Brand)

 
Source: Circana cross-sectional regression model, p-value <.0001.
Erik Akerman
Previous

GSTV Drove Ice Cream Bar Sales in Cross-Branded Campaign
Next

GSTV Efficiently Drives Incremental Foot Traffic and Sales for Auto Parts Retailer