All News and Insights
GSTV Drove Incremental Sales for a Growing Sports Drink Brand
GSTV drove significant incremental sales for a growing sports drink brand, achieving a +4.7% C-Store sales lift and a +4.0% MULO sales lift for core brand SKUs. This 7-week Q4 campaign, reaching 25 million impressions, delivered an impressive incremental Return on Ad Spend (ROAS) of $3.35 across the total brand by expanding reach with hockey-focused creative in NHL markets.
GSTV Drove Restaurant Visits with Contextually Relevant Creative
GSTV significantly drove restaurant visits and in-store sales for a fast casual chain, achieving an impressive +137% visitation lift and a +2.8x in-store sales lift with contextually relevant creative. This 9-week Q4 campaign, reaching 2.4 million impressions, delivered an exceptional incremental Return on Ad Spend (ROAS) of $29.35.
GSTV Drove Cross-Channel Sales for a Co-Branded Beer & Snack Campaign
GSTV successfully drove cross-channel sales for a co-branded beer and snack campaign, generating sales lifts of +3.7% for beer and +3.0% for snacks in C-Stores, and +3.1% for beer and +2.5% for snacks in MULO. This 5-week Q3 campaign delivered an impressive $23 incremental Return on Ad Spend across both brands by promoting them as a perfect pairing.
Grew Candy Bar Sales amid the NCAA basketball tournament
During a 4-week Q1 campaign amid the NCAA basketball tournament, GSTV successfully amplified a candy bar brand's sales, achieving a +2.9% C-Store lift and +2.3% MULO sales lift for promoted SKUs. This resulted in an incremental ROAS of $2.86 across the total brand, demonstrating GSTV's effectiveness in driving sales during key cultural events.
GSTV Increased Brand Affinity and Purchase Behaviors for an Energy Drink
A female-targeted energy drink partnered with GSTV to drive brand love and sales…
GSTV Drove Brand Messaging & C-Store Purchase for a New Candy Product
A large candy brand chose GSTV as a media partner to launch a new mini-size SKU…
GSTV Generated More Than $6 Incremental ROAS for an ALC-BEV Brand
An alcoholic beverage with strong c-store presence
sough to drive immediate…
GSTV Drove More Than $3.5M Incremental Candy Sales in a 4-Week Campaign
A candy brand partnered with GSTV to reach viewers at
key retailers…
GSTV Drove Message Linkage, Purchase, & Future Intent for Snack Kit Brand
A leading snack pack brand leveraged a programmatic campaign…
GSTV Drove Ice Cream Bar Sales in Cross-Branded Campaign
Creative on GSTV encouraged viewers to “fuel their car, and then fuel yourself”…
GSTV Drove Cross-Channel Sales for a Candy Bar Brand
A leading candy brand leveraged GSTV’s proximity to the c-store to drive sales…
GSTV Drives Cross-Channel Sales Lift for a Top Soft Drink Brand
GSTV worked with a leading soft drink brand to drive sales by running…
GSTV Drives Cross-Channel Sales for Seltzer Brand
A seltzer brand leveraged GSTV’s proximity to c-store to stand out in a competitive…
GSTV Drives Message Linkage, Purchase, and Future Intent for Snack Kit Brand
A leading snack pack brand leveraged a programmatic campaign on GSTV to promote…
GSTV Drove Awareness and Purchase Metrics for a Lawn Care Brand
A leading manufacturer of lawn care products ran a limited-time promotion…
GSTV Grows Awareness and Purchase for an Electrolyte-Based Beverage
A well-known electrolyte drink brand tapped GSTV to raise awareness and trial…
GSTV Drives Intent and Opinion for a Flavored Malt Beverage Brand
GSTV partnered with a well-known alcohol brand to drive awareness and trial…