GSTV Delivered An Incremental $3M+ for a top-selling light beer.

Campaign Overview

A popular light beer brand worked with GSTV to align media delivery with product distribution across key markets, leveraging product-focused assets to drive immediate purchases.

Circana modeled campaign impact on brand SKUs by channel, using store-level data to isolate GSTV-influenced lift to volume sales. Our measurement partner was Circana.

Key Results

+3.7%

C-Store Sales Lift

(Across Total Brand)

+3.1%

Mulo Sales Lift

(Across Total Brand)

$3.2M

Incremental Sales

(Across Total Brand)

Source: Q2-Q3 2024 Circana cross-sectional regression model, p-value <.001.