GSTV Grew Card Application Intent Among Hispanic Viewers

Case Studies
Written By Hueman Studio

Campaign Overview

A financial institution leveraged GSTV’s programmatic capabilities to drive rewards messaging for a cash-back card, deploying in-language creative on screens with a high propensity to draw Spanish speakers.

Mobile surveys were deployed to GSTV-exposed (test) and unexposed (control) fueler panelists during the campaign; lift assessed among test vs. control respondents. Our measurement partner was mfour.

Key Results

+33%

Correct Cash-Back Category Association

(GSTV-exposed vs. control)

 

+40%

Card Sign-Up Intent

(GSTV-exposed vs. control)

 
Q3 2024; n=150 test respondents, 150 control respondents; results statistically significant at the 90%+ CL.
Hueman Studio

People first, design second. Hueman Studio combines strategy, positioning, and people-centered design to create powerful brands, websites, and visuals that engage your audience and help you grow.

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