GSTV Drove Store Visits For a National Furniture Retailer

Campaign Overview

A renowned furniture retailer used GSTV to promote holiday discounts, strategically timing media flights across key markets. This approach maximized reach during peak shopping periods.

GSTV campaign viewers were tracked post-exposure for visitation to advertised QSR; conversion rate was compared to a synthetically balanced control to assess lift.

Key Results

+26%

Visitation Uplift

(vs. Control)

+19k

Store Visits

Incremental

5.5%

Incrementality Effect

Q4 2024 Cubeiq Foot Traffic Study