GSTV Drove a Lift in Sales for a Popular Sports Drink

Case Studies

Nov 14

Campaign Overview

A sports drink brand worked with GSTV to amplify their NFL partnership throughout the season, showcasing one of the league’s biggest stars to drive national sales.

Circana modeled campaign impact on brand SKUs by channel, using store-level data to isolate GSTV-influenced lift to volume sales.

Key Results

+4.4%

C-Store Sales Lift

(Promoted SKUs)

+3.7%

MULO Sales Lift

(Access Total Brand)

$40M

Incremental Sales

(Across Total Brand)

Q4 2024 Circana cross-sectional regression model, p-value <.001

GSTV Drove Store Visits For a National Furniture Retailer

A renowned furniture retailer used GSTV to promote holiday discounts, strategically timing media flights across key markets. This approach maximized reach during peak shopping periods…

Case Studies

GSTV Increased In-Store Visits for Grocery Retailers

A supermarket chain used GSTV to promote online ordering capabilities at their 10+ retail brands across the country. Creative was deployed based on proximity to specific brands, and featured an offer for first-time online orders…

Case Studies

GSTV Drove Game Play and Purchase for a leading candy brand

GSTV’s IGNITE team built custom creative promoting an interactive sweepstakes game on GSTV…

Case Studies

GSTV Improved Perception and Drove Sales for a chocolate bar

A candy bar brand touted their anniversary via custom creative / content on GSTV, using a plan optimized…

Case Studies

GSTV Increased Product Sales for an energy drink brand

An energy drink brand used GSTV to highlight an emerging product line, touting the drink’s differentiating features…

Case Studies

GSTV Drove Reported Purchases for a CPG snack maker

snack manufacturer leveraged GSTV to promote availability of back-to-school snacks at a preferred retailer…

Case Studies

GSTV Drove Awareness and Trial for a snack kit product

A snack kit brand utilized GSTV’s programmatic capabilities to grow sales and steal market share by promoting…

Case Studies

GSTV Grew Card Application Intent Among Hispanic Viewers

A financial institution leveraged GSTV’s programmatic capabilities to drive rewards messaging for a cash-back card, deploying in-language creative on screens with a high propensity to draw Spanish speakers…

Case Studies

GSTV Delivered An Incremental $3M+ for a top-selling light beer.

A popular light beer brand worked with GSTV to align media delivery with product distribution across key markets…

Case Studies

Sales LiftCPG-Beverage

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GSTV Drove a Lift in Sales for a Popular Sports Drink

GSTV Drove a Lift in Sales for a Popular Sports Drink

Campaign Overview

Key Results

+4.4%

+3.7%

$40M

GSTV Drove Store Visits For a National Furniture Retailer

Heating Up the Holidays: Taking Advantage of Retail Foot Traffic