GSTV Drove Visitation Uplift for a furniture brand

Campaign Overview

A well-known furniture manufacturer with its own retail locations ran a mix of ad spots on GSTV screens within a 10-mile radius of its stores. The creatives featured sale incentives and location tags to drive in-store visits.

GSTV campaign viewers were tracked post-exposure for visitation to advertised retailer; conversion rate was compared to a matched control to assess lift.

Key Results

+41.1%

Visitation Uplift

(vs. Control)

+6.8k

Store Visits

(Incremental)

6%

Incrementality Effect

(% of visitors who would not have visited without media influence)

Source: Q2 2024 Cuebiq Foot Traffic analysis, GSTV-exposed vs. unexposed balanced control. Conversion window = 30 days.