
GSTV Improved Opinion and Intent for advertised hot dog brand
Written By Erik Akerman
GSTV Improved Opinion and Intent for advertised hot dog brand
Written By Erik Akerman
Campaign Overview
GSTV worked with the shopper marketing team for a nationally-available hot dog brand, leveraging their summer grilling campaign and proximity to a key big box retail partner to drive sales.
Mobile surveys were deployed to GSTV-exposed (test) and unexposed (control) fueler panelists during the campaign; lift assessed among test vs. control respondents.

Key Results
+30%
Message Linkage
(GSTV-EXPOSED VS. CONTROL)
+8%
Brand Opinion
(GSTV-EXPOSED VS. CONTROL)
+10%
Purchase Intent
(GSTV-EXPOSED VS. CONTROL)
Source: Q2/Q3 2024, n= 150 total test respondents, 150 total control respondents; results statistically significant at the 80%+ CL.