GSTV Improved Opinion and Intent for advertised hot dog brand

Campaign Overview

GSTV worked with the shopper marketing team for a nationally-available hot dog brand, leveraging their summer grilling campaign and proximity to a key big box retail partner to drive sales.

Mobile surveys were deployed to GSTV-exposed (test) and unexposed (control) fueler panelists during the campaign; lift assessed among test vs. control respondents.

Key Results

+30%

Message Linkage

(GSTV-EXPOSED VS. CONTROL)

+8%

Brand Opinion

(GSTV-EXPOSED VS. CONTROL)

+10%

Purchase Intent

(GSTV-EXPOSED VS. CONTROL)

Source: Q2/Q3 2024, n= 150 total test respondents, 150 total control respondents; results statistically significant at the 80%+ CL.