GSTV Increases Beauty Brand Sales via Drive-to-Retail Messaging

Case Studies
Written By Hueman Studio

GSTV Increases Beauty Brand Sales via Drive-to-Retail Messaging

Case Studies
Written By Hueman Studio

Campaign Overview

A widely distributed skincare brand leveraged proximity-based targeting at GSTV to drive awareness and sales via a retailer-specific price promotion for its anti-aging cream.

For our measurement approach, Catalina connected GSTV-exposed mobile ID’s to HH-level shopper data. Brand sales among exposed were compared to sales of a matched control (unexposed) group. Our measurement partner was Catalina.

Key Results

+49.5%

Advertised Product

HH Sales Lift

 

+9.2%

Total Brand

HH Sales Lift

+12.15%

Incremental ROAS

 
Source: Catalina campaign snapshot & lift analysis.
Hueman Studio

People first, design second. Hueman Studio combines strategy, positioning, and people-centered design to create powerful brands, websites, and visuals that engage your audience and help you grow.

http://huemanstudio.com
Previous

GSTV Drives Awareness and Consideration for High-Speed Internet Offering
Next

GSTV Drives Incremental In-App Revenue for a National QSR