GSTV Drives Incremental In-App Revenue for a National QSR

Case Studies
Written By Erik Akerman

Campaign Overview

GSTV partnered with a top QSR brand to deliver a national campaign that used targeted copy-splitting to promote exclusive in-app offers. The :15 spot was followed by a :05 tag repeating the offer.

For our measurement approach, GSTV campaign viewers were tracked post-exposure for conversion in QSR’s mobile app; conversion metrics were compared to a matched control. Measured with KOCHAVA.

Key Results

+8.3%

In-App Order Lift

 

+3.4%

App Install Lift

+2.5x

Cost Per Install Efficiency

(vs. Client Benchmark)

 

Source: Kochava campaign analysis, campaign-exposed vs. matched control; 7-day attribution window.

Erik Akerman
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