GSTV Drove Visitation Lift and Incremental ROAS for a National CDR

Case Studies
Written By Erik Akerman

Campaign Overview

A popular casual dining chain delivered programmatic ads on GSTV to drive viewers into their restaurant for a limited-time promotional event.

For our measurement approach, GSTV campaign viewers were tracked post-exposure for visitation to advertised restaurant; conversion rate was compared to behaviorally-matched control to assess lift. Our measurement partner was Foursquare.

Key Results

+8.9%

Visitation Lift

(vs. control)

 

$23.59

Incremental ROAS

2x

More Efficient CPIV

(vs. FSQ benchmark)

 

Source: Foursquare campaign analysis, conversion window = 14 days, results 99% statistically significant.

Erik Akerman
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