GSTV Drove Incremental Orders and App Installs for a National Pizza Brand

Campaign Overview

A pizza advertiser leveraged product-heavy video creative, plus a :05 tag promoting its website and O&O app, to drive digital orders among GSTV’s audience.

For our measurement approach, GSTV campaign viewers were tracked post-exposure for conversion on advertiser’s site/mobile app; conversion metrics were compared to a synthetically balanced control. Our measurement partner was Kochava.

Key Results

+39%

Web Orders

+24%

App Installs

+6.4%

In-App Order Initiation

Source: Kochava campaign analysis, campaign-exposed vs. matched control; 7-day attribution window. Results statistically significant at 80%+.