GSTV Increased In-Store Visits for Grocery Retailers

Case Studies
Written By Hueman Studio

GSTV Increased In-Store Visits for Grocery Retailers

Case Studies
Written By Hueman Studio

Campaign Overview

A supermarket chain used GSTV to promote online ordering capabilities at their 10+ retail brands across the country. Creative was deployed based on proximity to specific brands, and featured an offer for first-time online orders.

Using Foursquare GSTV campaign viewers were tracked post-exposure for visitation to advertised retailer; conversion rate was compared to a synthetically balanced control to assess lift.

Key Results

+77%

Visitation Lift

 

+187k

Incremental Visits

2.5x

Cost Per Incremental Visit

(more efficient vs FSQ benchmark)

 
Q2–Q3 2024 Foursquare campaign analysis, GSTV-exposed vs. unexposed synthetically balanced control. Conversion window = 14 days. Statistically significant at 99%.
Hueman Studio

People first, design second. Hueman Studio combines strategy, positioning, and people-centered design to create powerful brands, websites, and visuals that engage your audience and help you grow.

http://huemanstudio.com
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