GSTV Drove Game Play and Purchase for a leading candy brand

Case Studies
Written By Erik Akerman

Campaign Overview

GSTV’s IGNITE team built custom creative promoting an interactive sweepstakes game on GSTV, aimed at enhancing image and driving sales for the sponsoring candy brand.

Mobile surveys were deployed to GSTV-exposed (test) and unexposed (control) fueler panelists during the campaign; lift assessed among test vs. control respondents.

Key Results

+13%

Intent to Play Game

(GSTV-Exposed vs. Control)

 

+15%

Product Recommendation

(GSTV-Exposed vs. Control)

+73%

Off-Premise Purchase

(GSTV-Exposed vs. Control)

 
Q3 2024, n= 150 total test respondents, 150 total control respondents; = 70 maletest respondents, 70 male total control respondents results statistically significant at the 80%+ CL.
Erik Akerman
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GSTV Improved Perception and Drove Sales for a chocolate bar