Kristal Walton

SVP/GM • Retail Media Partnerships

Kristal Walton, SVP/GM, Retail Media Partnerships, is responsible for helping to shape GSTV’s go-to-market strategy as a turnkey Retail Media Network infrastructure and management service provider. In her role, she is responsible for building partnerships that leverage GSTV’s network and services to deliver high value consumer engagements that maximize revenue through increased traffic and sales. 

Kristal has an extensive background in the development and execution of strategies including: omni-channel marketing campaigns, retail media investments, and retailer promotions. She is proud to have led marketing strategy and execution for a myriad of initiatives across new store openings, new product launches as well as ideating and executing successful incremental sales growth initiatives throughout her 15+ years in marketing. Kristal is a native Texan who currently resides in Chicago. She is a University of Arkansas Alum where she ran Track & Field for the Arkansas Razorbacks.  

Go-To Road Trip Song: Earth, Wind & Fire – September