Kristina Lutz

Executive VP • Marketing

Kristina Lutz, EVP, Marketing, is a tenured and respected executive in marketing, with varied roles across agency, publisher, and brand. Prior to GSTV, Kristina was a key executive on the leadership team at CarSaver, an auto e-commerce platform where she developed key strategic partnerships to expand the brand and drive sales. Prior to the brand side, Kristina served as President, Investment & Activation at Starcom responsible for $6B in in US media investment across all channels as well content, culture, innovation and multi-cultural practices. She was a key member of the Publicis Media Exchange (PMX), fueling cross-channel marketplace innovation and transformation. She had rejoined Starcom USA from iHeartMedia where she served as EVP of Connections, leading automotive business development and client partnerships. Kristina is an active volunteer in the industry, currently a member of two boards – University of Iowa Marketing Institute and Chicago Interactive Marketing Association. She resides with her husband in the Chicago area and is a proud mother of 3 boys (and one fur baby). 

Fun Fact: My first “fun” car was a red 1992 Dodge Stealth RT