GSTV Appoints Steve Ochs as New Chief Marketing Officer

DETROIT (May 24, 2021) -- GSTV, a data-driven, national video network delivering targeted audiences at scale across tens of thousands of fuel retailers, today announced the appointment of Steve Ochs as Executive Vice President and Chief Marketing Officer (EVP/CMO). In this role, Ochs is responsible for the company’s marketing, communications and brand design teams and functions, setting strategy and overseeing all marketing operations. 

Ochs brings more than 20 years of professional experience in leadership positions across marketing, sales, digital media and business development at companies that span technology, music, broadcasting, and entertainment. Prior to joining GSTV full time, Ochs served as Senior Vice President, Brand Marketing and Creative, at National CineMedia (NCM), where he headed up the NCM consumer brand group focused on marketing, brand story and content development for theatrical and digital platforms. 

“Steve brings with him an ideal combination of leadership experience, marketing expertise, industry and sales knowledge, and passion, that will help GSTV to continue our business acceleration and shape our story to partners and consumers,” said Sean McCaffrey, President and CEO, GSTV. “I’m thrilled to have Steve join GSTV, to lead our marketing team and build increasingly valuable and impactful programs for brands across our national platform.”

During his tenure at NCM, Ochs managed a 45 member team and spearheaded several multimillion dollar, multi-platform marketing and content deals including the “Noovie Backlot” content partnership with Disney - NCM’s first content partnership with a studio; a marketing collaboration with AT&T to launch “Ticket Twosdays” across AMC, Regal and Cinemark; and a film festival-based (Sundance, Tribeca) branded content partnership with Hyundai (“What Drives You”). In 2020, he was awarded as a Top 100 Marketer.

Prior to that, Ochs ran his own marketing and digital strategy firm, Rocket Science Industries, working with clients such as Mattel and Disney’s Hollywood Records. He previously served as SVP of Digital Integrated Marketing, for MTV Networks Music & LOGO group, driving partnerships with major movie studios, including Paramount Pictures and Warner Bros. Pictures Group, and leading digital marketing partnerships. Before joining MTV, Steve developed, executed and sold marketing and programming brand partnerships for Yahoo!, Inc. in its music division with brands like Pepsi, Verizon Wireless and Samsung.  He began his career working at Capitol Records with artists like Beastie Boys, Radiohead and Foo Fighters.

Ochs holds an MBA in marketing and finance from The Wharton School, and a BA in political science from Colgate University.

“I’m excited to join GSTV during a time where the company is seeing continued growth and credibility as a reliable and trusted source for advertisers wanting to engage with consumers on the go,” said Steve Ochs. “As the media landscape continues to evolve, companies’ like GSTV will play a unique, and important role to advance the market beyond traditional media buys. At the same time, I look forward to working with the entire GSTV team to engage our retailer and consumer bases more deeply. That combination of partner brands, consumers and retailers will be a powerful growth engine for the company.”

The GSTV network currently is located across more than 25K locations and growing, and reaches 92MM unique viewers a month.  

- - -

About GSTV:

GSTV is a data-driven, national video network delivering targeted audiences at scale across tens of thousands of fuel retailers. Reaching 1 in 3 American adults monthly, GSTV engages viewers with full sight, sound, and motion video at an essential waypoint on their consumer journey. Analysis of billions of consumer purchases demonstrates that GSTV viewers spend significantly more across retailers, services, consumer goods and other sectors, following a fuel transaction. While offering consumers entertaining and informative content, GSTV drives immediate action and creates lasting brand impressions, delivering measurable results for the world’s largest advertisers. Visit gstv.com for more information and follow us on LinkedIn and Twitter.

Media Inquiries:
Noelle Dong
Director, Marketing Communications
noelle.dong@gstv.com