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TikTok and GSTV Strike Deal to Bring Consumers Curated, On-the-Go Content Experience

Partnership Engages GSTV’s 116 Million Viewers on National Video Network and  
Drives New Audiences For TikTok’s Popular Short-Form Content   

DETROIT, MI – June 8, 2023 – GSTV, the national video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, today announces a new partnership with TikTok. The integration will bring content from the entertainment platform to GSTV’s audience of over 116 million unique monthly viewers across the U.S.  

  

“At GSTV, we’re always looking to entertain our viewers in new ways. TikTok has proven immensely popular, boasting a highly engaged U.S. audience,” said Violeta Ivezaj, SVP, Business Operations at GSTV. “We’re thrilled to bring this partnership to our audience, entertaining them as they fuel up, and highlighting content and creators to discover. Furthermore, this is an exciting opportunity to offer our advertising partners, creating memorable moments with organic and creative content integrations optimized for consumers on the move.”   

GSTV and TikTok will engage on-the-go consumers at unique moments of 1:1 attention with culturally relevant, curated content for GSTV. To kick off the partnership, GSTV’s creative studio, Ignite, will create a customized segment each week. Each 20 second video will feature one or multiple TikToks, with QR codes driving back to the app. All content will bear the hashtag #ISawItOnGSTV to encourage further social sharing and viewer engagement. The content will run alongside GSTV’s slate of beloved short form content creators including Maria Menounos, Cheddar News, Live Nation, Loop Media, So Yummy, and more. 

"With our mission to inspire creativity and bring joy, TikTok has become the platform that people turn to experience entertainment throughout their day" said Dan Page, Head of Global Distribution, New Screens, TikTok. "Through our partnership with GSTV, we are excited to expand that experience to new spaces and audiences, bringing more opportunities for people to enjoy the content they love." 

“With the addition of TikTok, GSTV continues to elevate its content experience. We partner with best in class content franchises and have added interactive elements and audience-specific content to entertain viewers and create optimized moments of consumer engagement for advertisers,” said Sean McCaffrey, President & CEO, GSTV. “TikTok’s goal to engage fans during all the moments that matter aligns with GSTV’s scale and content strategy, and we look forward to the continued evolution of our partnership.”  

View a sample TikTok segment below.

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GSTV Unveils New Content Slate and Original Content Featuring Creators, Comedians and Celebrity Talent

National Video Network Announces Partnerships With Matador Network,  
Name That Tune, Benzinga and Tank’s Good News Ahead of 2023 NewFronts 

DETROIT, MI – May 3, 2023 – At its NewFront presentation this Wednesday, GSTV, the national video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, will unveil a slate of new partners, as well as original content coming to its network this year. The upcoming content slate will further cement GSTV as a video entertainment platform inspiring and engaging GSTV’s 116 million unique monthly viewers across the U.S. ahead of key shoppable moments. 

New partners include Matador Network, Prestige Entertainment, and Benzinga, and a refreshed series with Live Nation. Matador Network, the number one travel destination on TikTok, engages millions of viewers with its all-new travel-inspired programming series, Must-See America. Developed in partnership with GSTV, it will highlight travel trends, tips, inspiration, seasonal travel guides, holiday-themed destinations, and more. Benzinga educates and entertains GSTV viewers with snackable financial journalism as it relates to blockchain, cryptocurrency, trading, NFTs and more. In addition, Prestige Entertainment will bring beloved game show Name That Tune to GSTV screens nationwide. Promoted by music icon Randy Jackson, the series will allow viewers to test their music knowledge, unveiling key clues as they fuel up. In keeping with this music focus, GSTV Sounds Bites powered by Live Nation brings musical artists ranging from Macklemore to Nickelback and more to GSTV screens as they share interviews from touring on the road and what drives them every day. 

“By doubling down on new content partners and unveiling new original programming, we want to further distinguish GSTV as a video platform where advertisers can organically integrate with or place advertising content adjacent to our entertaining, informative, and family-friendly content,” said Sean McCaffrey, President and CEO of GSTV. “Our personality-driven content features familiar faces for viewers across America. Our goal is to continue evolving the GSTV experience, providing an entertaining, engaging respite for consumers as they fuel up.”   

GSTV also unveiled pilots for four new original content series produced by its in-house content studio, Ignite. These personality-driven series allow for flexible custom integrations for advertisers and include:  
 

  • Tank’s Good News: Featuring digital creator Tank Sinatra, this series will feature a positive feel-good news story in 20 seconds each week. 

  • TL;DR (Too Long; Didn’t Read): Comedian, actor, and podcast host Chuck Nice will rush viewers through a quick recap of the hottest novels or timeless classics, offering up the intel needed to help them sound smarter than the rest of the room without turning a page. 

  • On This Day: Voiced by celebrity guests, this feature will take a look at the happenings that transpired on that particular day in history, drawing parallels to help viewers better understand their own circumstances.   
     

  • Laughing Gas: Shot onstage at Gotham Comedy Club and produced by Harlan Halper of Downstage Entertainment, and Gotham’s Chris Mazzilli, this segment features some of New York’s best comedians, such as Dominican American stand-up star Julio Diaz, in 20-second quips about friends, family, and fueling up.  

The new programming will appear in GSTV’s line-up of best in class short-form content providers including Cheddar News, Heal Squad with Maria Menounos, What’s Trending, So Yummy, kiwilimón, LaLiga and more. Maria Menounos is also host of the 2023 IAB NewFronts. 

To learn more, tune into GSTV’s NewFront presentation, “Attention & Action: Reaching Consumers During The Moments That Matter” on Wednesday, May 3rd from 4:50 PM-5:10 PM ET in-person or virtually. Advertisers can register for the presentation on the IAB website with code GSTV23NF. 

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GSTV Taps Starcom and iHeartMedia Vet Kristina Lutz as its New EVP, Marketing

Jennifer Cesa and Geoff Maresca Join to Accelerate Regional Growth and Holding Company Relationships

 
 

DETROIT, MI – March 1, 2023 – GSTV, the national video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, announces today the appointment of Kristina Lutz as Executive Vice President , Marketing. In her new role, she will lead integrated marketing, ad sales solutions, public relations, and brand activations, among other areas. Based in Chicago, Lutz will report to GSTV President and CEO Sean McCaffrey.

Lutz has over two decades of marketing experience, joining GSTV from CarSaver where she was VP, Strategic Partnership Marketing. While with the auto ecommerce platform, she helped develop and execute strategic partnerships to expand offerings, build brand awareness, and drive sales as a key member of the leadership team. Previously, Lutz held various leadership roles at Starcom and iHeartMedia. 

“When searching for our next marketing head, we wanted to find someone with deep, diverse knowledge who could help us continue sharing what GSTV’s video platform offers advertisers and consumers. With her varied experience across agency, brand, and publisher perspectives, Kristina emerged as the perfect candidate,” said McCaffrey. “As we head into another NewFronts season, I’m excited to partner with her to continue spreading awareness of GSTV’s full offering, especially knowing her track record when it comes to brand building and client solutions.”

Prior to the brand side, Kristina served as President for Starcom USA, with a staff of 600+ across Chicago, New York, Detroit and Los Angeles. She led the agency’s investment, content, and multi-cultural practices, focusing on innovative, client-specific activation across all channels and all clients. She was a key member of the Publicis Media Exchange (PMX), the largest U.S. media buying entity, fueling cross-channel marketplace innovation and transformation. She had rejoined Starcom USA from iHeartMedia, where as EVP she led business development and client partnerships through creative media and product solutions across Fortune 100 partners and agency holding companies. She pioneered the company’s vertical strategy, focused on auto, and built the central region team from zero to 100+ clients. 

“I’m thrilled to join GSTV, especially at this particular moment in time,” said Lutz. “As the company continues to cement itself as a major video player, I will partner with Sean and the team to develop a communications and marketing strategy that clarifies our offering, breaking through to new audiences by emphasizing results.”

This announcement comes in tandem with two other key new hires at GSTV. Jennifer Cesa, joins as Regional Vice President, Client Partnerships. Cesa joins GSTV from Shutterstock, and prior to that had sales leadership positions at Tastemade and across the Scripps/Discovery lifestyle portfolio of networks.  Geoff Maresca steps into the position of Vice President, Agency Development, after holding sales leadership roles at leading media and martech companies including Ryff, Amobee, FreeWheel, Quantcast, AOL and Microsoft. Cesa will oversee GSTV’s client partnerships on the East Coast, while Maresca focuses on further honing agency holding company relationships.  Both hires are key elements of GSTV’s continued focus on best-in-class national advertising solutions for agency and brand partners. Based in New York, both will report to Chief Revenue Officer, Scott Pawloski. 

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GSTV and First Media’s So Yummy Release New Shoppable Video Content

Partners Create Engaging Consumer Experience with QR Code Recipes and Shoppable Ingredients 

 

DETROIT, MI  (November 15, 2022) – Today, GSTV, the national video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, and social media food-based brand So Yummy, part of First Media, announce the release of a new integration for shoppable video content. This latest effort from the partnership brings actionable, shoppable content in the form of mouthwatering recipes and food hacks to millions of on-the-go consumers.  

 

First Media, the publisher behind multiple social brands, including So Yummy, Blossom and Blusher, has a fanbase of over 200MM followers and delivers over 1.2B+ video views monthly. Now, advertisers on GSTV can introduce new branded content via some of the most popular food recipe content on social media. In turn, users can add ingredients to virtual shopping lists and carts at leading retailers like Walmart, creating a seamless shopping experience.  The integration brings First Media’s 1B+ consumer views into a highly contextual, real-world moment of consumer attention and immediate purchase intent across GSTV’s audience of over 116MM.  

 

The 20-second shoppable videos will consist of recipes for indulgent desserts, healthy snacks, colorful foods, savory favorites, and more. Each video will utilize Flowcode’s direct-to-consumer QR platform and data capabilities, including real-time analytics, geo-location and attribution across screens.  

 

“At GSTV, we’re always focused on how we can drive inspired interactions with viewers through true entertainment content,” said Violeta Ivezaj, SVP, Business Operations, GSTV. “So Yummy is hands down the most viral food brand on social media, and we’re excited to bring this new, shoppable content to GSTV viewers. It will create more opportunities for them to find new recipes and source the ingredients they need via local retail and ecommerce platforms. These videos will update weekly, creating regular opportunities for advertisers to organically convert viewers to shoppers.” 

 

“We’re thrilled to bring fun, fresh content to viewers through this latest effort from our partnership and drive them to take action through our shoppable experience,” said Aerin Arkoff Cann, VP Marketing, First Media. “GSTV ran a study earlier this year, which revealed that around 40% of viewers make an additional purchase within three hours of fueling up. By integrating QR code recipes and shoppable ingredients with So Yummy, we hope to help consumers find what they need to try something new in the kitchen, while also driving sales and foot traffic to retailers nationwide.” 
 
With the shoppable content, advertisers will have a more direct line for viewers to purchase what they see on screen, paired with success metrics from GSTV’s measurement approach that goes beyond QR codes, tapping into a best in class portfolio of measurement partners that include Catalina, IRi, Foursquare, and more. GSTV’s scale and targeting capabilities allow advertisers to target specific audiences, ranging from food lovers to regional foodies to folks just miles from the nearest grocery store. 

 

“First Media’s So Yummy has remained a trusted content partner of ours for years,” said Sean McCaffrey, President and CEO, GSTV. “This new content will continue to bridge two areas that remain core to GSTV’s business – food and retail. It brings our advertisers a unique opportunity to connect with food-focused shoppers in a highly engaged environment through our retail media network, AMPLIFY.”  

 

The integration builds on GSTV’s growing retail media practice, with the company announcing the launch of its new retail media solution, AMPLIFY, earlier this year. Operating as part of GSTV's full sight, sound, and motion national video network, AMPLIFY helps retailers access an engaged audience just steps away from convenience stores – and moments from purchase - and beyond.  

 

GSTV’s new shoppable content slate with So Yummy goes live across its 28,000 locations nationwide today. The shoppable content will also be opened up to the DIY, Tips and Hacks category through Blossom.  View a So Yummy Shoppable Video featured on GSTV. 

 

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Crain’s Detroit Business Names GSTV to 2022 Cool Places to Work in Michigan List

DETROIT, MI (August 22, 2022) – Today, GSTV, the national video network entertaining targeted audiences at scale across tens of thousands of fuel retailers, announces that Crain’s Detroit Business has named it to the publication’s 2022 Cool Places To Work in Michigan list. This moment marks the second time in three years GSTV has received this honor that recognizes 100 top companies throughout Michigan judged on company practices, programs, benefits, and employee surveys.  

“We’re thrilled to have Crain’s once again recognize us as one of the top companies in Michigan,” said Sean McCaffrey, President and CEO, at GSTV. “Our roots and heart remain firmly in the Detroit market, and I’m thrilled to see our talented team get recognized for driving our company success and continued innovation – all while fostering and maintaining a positive and thriving culture.” 

Throughout the past year, GSTV has built on its strong foundation and culture, to continue improving the team member experience. From expanding the employee benefit offering to recruiting and integrating new team members to empowering active team engagement remotely and in office, GSTV constantly collaborates to drive workplace innovation and ensure all team members grow and thrive. “Cool” workplace perks include closing the office on the first Friday of each month for the team to recharge, holding a quarterly speaker series that addresses mental health and wellness topics, and introducing opportunities for the team to collectively give back by partnering with local and national nonprofit organizations.  

Cool Places to Work in Michigan is a research-driven program from Best Companies Group, an independent research firm that ranks companies based on stablished research methodology. It examines each participating company’s practices, programs, and benefits, while also surveying its employees for their perspective.  

This honor also comes on the heels of GSTV receiving Crain’s Detroit Business’ Excellence in HR Award for Employee Experience this past June.  

With a focus on growth, accountability, and tenacity, GSTV remains dedicated to building an inclusive team and culture reflective of the communities that its team serves every day. To learn more about career opportunities at GSTV, visit gstv.com/careers. 

 

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GSTV Announces New Programming Slate For Hispanic Audiences

PROGRAM TO BUILD AUTHENTIC SHORT-FORM CONTENT EXPERIENCE FOR SPANISH-SPEAKING CONSUMERS INCLUDING NEW CONTENT PARTNER, KIWILIMÓN

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DETROIT, MI and MEXICO CITY, MX (July 20, 2022) – Today, GSTV, the national video network entertaining targeted audiences at scale across tens of thousands of fuel retailers, announces a new slate of content specifically curated to US Hispanic, or Spanish-speaking, audiences. The new programming includes the addition of a new content partner, kiwilimón, the largest Spanish-speaking digital food platform. The programming is expected to reach more than 10MM viewers per month and will launch in zip codes in the US that index higher with Hispanic consumers.

This new show marks the latest milestone in GSTV’s growth in the Hispanic and multicultural markets. GSTV already works with brands, such as AT&T and Advance Auto Parts, to reach scaled bilingual audiences by leveraging GSTV’s targeting capabilities. This content experience marks GSTV’s first move to curate a slate of programming for multicultural audiences. The custom programming features authentic and/or in-language Hispanic segments that span food, sports, music, education and more from authorities in Hispanic culture and Hispanic owned media companies such as kiwilimón, plus existing GSTV content partners, LaLiga and Loop Media, who joined GSTV in 2020.

“With GSTV’s national scale and targeting, rather than retrofitting general market content, we have a unique opportunity to curate entertainment specifically for millions of our Hispanic viewers,” said Violeta Ivezaj, Senior Vice President, Business Operations at GSTV. “GSTV is a strong complement to multicultural media plans, and we’re excited about the authenticity that this new show offers viewers and advertisers alike. Advertisers can organically align with GSTV’s highly desirable Hispanic audience in a contextually relevant way as they are on their consumer journey.”

The GSTV Hispanic programming slate includes:

  • kiwilimón - Mexico City-based, kiwilimón will produce exclusive custom content for GSTV showcasing authentic Hispanic and Latin recipes.

  • LaLiga - LaLiga offers exclusive segments highlighting all the action from the competition and featuring top plays, goals, and saves from the best soccer teams and players in the world.

  • Loop Media, Inc. - Loop Media will produce and exclusively showcase Latin artists from each week’s Top Trending Latin Music Videos.

  • GSTV “Word of the Day” (“Palabra del DIA”) - GSTV IGNITE Creative and Content Studio will create and produce its popular “Word of the Day” segment in Spanish language.

“Since our founding back in 2009, kiwilimón has continued to connect with food enthusiasts through everything from virtual recipe books to Amazon Alexa integrations. This partnership with GSTV marks an important step in growing our community across the U.S.,” said Philippe Brun, Chief Executive Officer at kiwilimón. “I look forward to growing our community of over 35 million by tapping into GSTV’s incredible network of fuel retailers.”

GSTV’s new Hispanic programming will appear on screens at GSTV sites that over index for Hispanics in 50+ U.S. markets starting July 20, 2002.

About GSTV

GSTV is a data-driven, national video network entertaining targeted audiences at scale across tens of thousands of fuel retailers. Reaching more than one in three American adults monthly, GSTV engages viewers with full sight, sound, and motion video at an essential waypoint of their consumer journey, and GSTV is the only consolidated and scaled digital media platform in the convenience and fuel channel. Analysis of billions of consumer purchases demonstrates that GSTV viewers spend significantly more across retailers, services, consumer goods and other sectors following a fuel transaction. While offering consumers entertaining and informative content, GSTV drives immediate action and creates lasting brand impressions, delivering measurable results for the world’s largest advertisers. Visit www.gstv.com for more information and follow us on Instagram, LinkedIn and Twitter.

  

About kiwilimón

kiwilimón has evolved as a digital solution for Spanish-speaking women, a website focused on giving culinary advice to those who want to cook. Currently, kiwilimón is the largest Spanish-speaking recipes and food culture platform with content created by an amazing staff that includes professional chefs, journalists, and our community. With more than 12 years of experience, kiwilimón has emerged as a leader in branded content production and has proved to have the most engaged audience among general market and Hispanic digital publishers. To date, the brand has the largest engagement in the food category on Facebook and has over 35 million followers across all social media channels. kiwilimón continues to expand at a fast pace, with presence in countries all over the world, including the United States, where the Hispanic population is one of the fastest-growing racial or ethnic group. 

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GSTV Partners with Vistar Media for Ad Serving Technology

New Tech Supports Increased GSTV Programmatic Demand

New York, New York - Vistar Media, the leading global provider of software for programmatic digital out-of-home (DOOH), and GSTV, the national video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, have formed a strategic partnership for Vistar to power GSTV’s network of digital displays with ad serving software.

For the past four years, GSTV has seen massive success participating in Vistar’s programmatic marketplace through the Vistar supply-side platform (SSP). Building on that trusted partnership, support and its rapid network growth, GSTV has now transitioned its ad serving system onto Vistar’s technology. Vistar’s ad server enables GSTV to ensure reliable content and ad delivery across more than 28,000 locations nationwide.

Partnering with Vistar to streamline its business operations technology enables GSTV to focus on its core expertise of creating and delivering compelling media experiences across its network. Vistar’s software takes on the complexities of scheduling, managing and reporting on ads, while also enabling automation for GSTV’s content requirements.

“We are focused on growing our cutting-edge network along with developing meaningful media experiences that drives action and creates lasting brand impressions. To optimize the flexibility that buyers require at our scale, we knew that we needed to adopt a future-facing ad-serving solution,” said Winston Benedict, Chief Technology Officer, GSTV. “Vistar is a proven partner that combines enterprise-grade engineering with nimble innovation to meet the needs of our growing network. This partnership sets our network up for success today and in the future and ultimately to best serve our client partners.”

Working hand in hand, the Vistar and GSTV engineering teams have created a scalable solution to maintain the high-quality media experience across GSTV’s tens of thousands of locations. In the past year alone, GSTV’s programmatic business has more than doubled YOY. With the upgrade, the new Vistar ad-server unlocks additional unsold GSTV supply for programmatic monetization for the first time to meet growing demand.

“GSTV offers advertisers the ability to reach a highly engaged audience while at the pump, and we’re thrilled they have selected us as their partner to set their network up for optimal success,” said Eric Lamb, SVP, Supply at Vistar Media. “By implementing our ad serving solution, GSTV can now seamlessly manage their inventory and deliver content and advertising across a stable network.”

Vistar’s ad serving and network management technology is available to enterprise and startup networks globally. For more information about Vistar, please direct inquiries to info@vistarmedia.com. To learn more about programmatic advertising on GSTV, please visit gstv.com/programmatic.

 

About Vistar Media

Vistar Media is the leading global provider of programmatic technology for out-of-home, bringing enterprise-grade software that was purpose-built for the unique requirements of digital signage. Vistar provides a global demand-side platform (DSP) for buyers to activate data-driven programmatic campaigns and a supply-side platform (SSP) to connect signage operators to digital revenue. Vistar also powers some of the world’s most advanced signage networks with device & content management software (Cortex) and ad serving technology. Vistar was founded in 2012 and is headquartered in New York, NY. For more information, visit www.vistarmedia.com.

 

About GSTV

GSTV is a data-driven, national video network entertaining targeted audiences at scale across tens of thousands of fuel retailers. Reaching one in three American adults monthly, GSTV engages viewers with full sight, sound and motion video at an essential waypoint of their consumer journey, and GSTV is the only consolidated and scaled digital media platform in the convenience and fuel channel. Analysis of billions of consumer purchases demonstrates that GSTV viewers spend significantly more across retailers, services, consumer goods and other sectors following a fuel transaction. While offering consumers entertaining and informative content, GSTV drives immediate action and creates lasting brand impressions, delivering measurable results for the world’s largest advertisers. Visit www.gstv.com for more information.

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New Affinity Solutions Study Commissioned by GSTV Uncovers Link Between Fueling Behavior and Elevated Consumer Spending

Analysis of hundreds of millions of card transactions reveals fuel purchase as predictive of a fourfold increase in spend across major retail categories

DETROIT, MI and NEW YORK, NY (May 11, 2022) – Today, Affinity Solutions, a leading consumer insights company, and GSTV, the national video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, unveil a new analysis that shows a predictive relationship between a fuel transaction and increased retail spending. Key findings include that, in the three hours after fueling, consumers spend 3.7 times more money, transact 4.2 times more frequently, and are over four times more likely to make at least one additional purchase compared to those not fueling that day.

“GSTV came to us with a hypothesis: since consumers often stop for fuel as part of a larger shopping trip, a fuel transaction might be a good predictor of immediate future spending,” said Phil Lore, EVP & Chief Revenue Officer at Affinity Solutions. “Our analysis, spanning hundreds of millions of credit and debit card transactions, across 20 million accounts, bears this out.  As marketers look for data-driven opportunities to increase media performance, these findings identify a uniquely pivotal moment along the shopper journey to strongly influence consumer decision-making.”

Of particular interest to marketers, Affinity Solutions quantified the lift in spend propensity for more than a hundred of the country’s top retailers and restaurants, offering advertisers unique insights to help them develop strategies to drive more in-store sales. The analysis quantified the increase in spend at specific key retailers following a fuel transaction including Walmart (+5.0x), Kroger (+4.9x), Target (+4.0x), Walgreens (+3.8x), Taco Bell (5.8x), Home Depot (5.2x), and Chick-fil-A (6.6x), among others. The study also found that a fuel transaction predicts substantially higher levels of spend across major categories, including quick service restaurants (+5.3x), home supply (+5.2x), grocery (+4.8x), big box (+4.0x), casual dining (+4.0x), and pharmacy (+3.6x). Spend behavior was analyzed in the three hours immediately following a fuel transaction from 4/1-7/31/21 and compared to active accounts without an observed fuel transaction that day. 

“Advertisers have long understood the importance of reaching viewers at precisely the right moment. This research sheds new light on just how important certain moments can be,” said Eric Sherman, EVP, Insights and Analytics, GSTV. “Affinity Solutions has uncovered a “fueling multiplier” -- an amplification of an ad’s potential impact based on its temporal and geospatial proximity to elevated consumer spending, creating a unique messaging opportunity for marketers.”

The analysis period for the study came more than a year after the start of the Covid-19 pandemic during a lull in cases when there was widespread vaccine availability and prior to the uptick of cases from the Delta variant. In addition to comparing post-fueling behavior to those not fueling that day, the research also looked at changes to post-fueling spend behavior over time, specifically comparing April through July of 2019 against the same period in 2021. The study saw post-fuel consumer spending rise almost 50% in the three hours following a fuel transaction.

The release of this new data and insights comes on the heels of GSTV’s recent announcement of GSTV AMPLIFY, a retail media network that offers CPG marketers the ability to complement and strengthen existing omnichannel brand plans and strategies. With multipliers of spend likelihood defined across categories and key retailers, the new data from Affinity Solutions further demonstrates the value of the unique moment on the consumer journey that GSTV offers to marketers. To learn more about how GSTV reaches consumers in proximity to key retail channels, visit GSTV.com/amplify.


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About Affinity Solutions
Affinity is the authoritative source of truth for news outlets, not-for-profits, research firms and businesses in the US and the only source for purchase insights that can be analyzed by demographic, geographic, lifestyle segment and political affiliation. We power consumer engagement predicated on actual purchase data to help marketers move at the speed of the consumer and improve people's lives. Affinity is powered by Panorama, which is an always-on, privacy-safe platform, within a safe-haven environment. Panorama deterministically matches actual purchase data, and complementary data sets, for audience scoring and validation that drives precision marketing.

 To learn more about Affinity Solutions visit www.affinitysolutions.com

 

 About GSTV

GSTV is a data-driven, national video network entertaining targeted audiences at scale across tens of thousands of fuel retailers. Reaching more than one in three American adults monthly, GSTV engages viewers with full sight, sound, and motion video at an essential waypoint of their consumer journey, and GSTV is the only consolidated and scaled digital media platform in the convenience and fuel channel. Analysis of billions of consumer purchases demonstrates that GSTV viewers spend significantly more across retailers, services, consumer goods and other sectors following a fuel transaction. While offering consumers entertaining and informative content, GSTV drives immediate action and creates lasting brand impressions, delivering measurable results for the world’s largest advertisers. Visit www.gstv.com for more information and follow us on Instagram, LinkedIn and Twitter.

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