TikTok and GSTV Strike Deal to Bring Consumers Curated, On-the-Go Content Experience
Partnership Engages GSTV’s 116 Million Viewers on National Video Network and
Drives New Audiences For TikTok’s Popular Short-Form Content
DETROIT, MI – June 8, 2023 – GSTV, the national video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, today announces a new partnership with TikTok. The integration will bring content from the entertainment platform to GSTV’s audience of over 116 million unique monthly viewers across the U.S.
“At GSTV, we’re always looking to entertain our viewers in new ways. TikTok has proven immensely popular, boasting a highly engaged U.S. audience,” said Violeta Ivezaj, SVP, Business Operations at GSTV. “We’re thrilled to bring this partnership to our audience, entertaining them as they fuel up, and highlighting content and creators to discover. Furthermore, this is an exciting opportunity to offer our advertising partners, creating memorable moments with organic and creative content integrations optimized for consumers on the move.”
GSTV and TikTok will engage on-the-go consumers at unique moments of 1:1 attention with culturally relevant, curated content for GSTV. To kick off the partnership, GSTV’s creative studio, Ignite, will create a customized segment each week. Each 20 second video will feature one or multiple TikToks, with QR codes driving back to the app. All content will bear the hashtag #ISawItOnGSTV to encourage further social sharing and viewer engagement. The content will run alongside GSTV’s slate of beloved short form content creators including Maria Menounos, Cheddar News, Live Nation, Loop Media, So Yummy, and more.
"With our mission to inspire creativity and bring joy, TikTok has become the platform that people turn to experience entertainment throughout their day" said Dan Page, Head of Global Distribution, New Screens, TikTok. "Through our partnership with GSTV, we are excited to expand that experience to new spaces and audiences, bringing more opportunities for people to enjoy the content they love."
“With the addition of TikTok, GSTV continues to elevate its content experience. We partner with best in class content franchises and have added interactive elements and audience-specific content to entertain viewers and create optimized moments of consumer engagement for advertisers,” said Sean McCaffrey, President & CEO, GSTV. “TikTok’s goal to engage fans during all the moments that matter aligns with GSTV’s scale and content strategy, and we look forward to the continued evolution of our partnership.”
View a sample TikTok segment below.
GSTV Unveils New Content Slate and Original Content Featuring Creators, Comedians and Celebrity Talent
National Video Network Announces Partnerships With Matador Network,
Name That Tune, Benzinga and Tank’s Good News Ahead of 2023 NewFronts
DETROIT, MI – May 3, 2023 – At its NewFront presentation this Wednesday, GSTV, the national video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, will unveil a slate of new partners, as well as original content coming to its network this year. The upcoming content slate will further cement GSTV as a video entertainment platform inspiring and engaging GSTV’s 116 million unique monthly viewers across the U.S. ahead of key shoppable moments.
New partners include Matador Network, Prestige Entertainment, and Benzinga, and a refreshed series with Live Nation. Matador Network, the number one travel destination on TikTok, engages millions of viewers with its all-new travel-inspired programming series, Must-See America. Developed in partnership with GSTV, it will highlight travel trends, tips, inspiration, seasonal travel guides, holiday-themed destinations, and more. Benzinga educates and entertains GSTV viewers with snackable financial journalism as it relates to blockchain, cryptocurrency, trading, NFTs and more. In addition, Prestige Entertainment will bring beloved game show Name That Tune to GSTV screens nationwide. Promoted by music icon Randy Jackson, the series will allow viewers to test their music knowledge, unveiling key clues as they fuel up. In keeping with this music focus, GSTV Sounds Bites powered by Live Nation brings musical artists ranging from Macklemore to Nickelback and more to GSTV screens as they share interviews from touring on the road and what drives them every day.
“By doubling down on new content partners and unveiling new original programming, we want to further distinguish GSTV as a video platform where advertisers can organically integrate with or place advertising content adjacent to our entertaining, informative, and family-friendly content,” said Sean McCaffrey, President and CEO of GSTV. “Our personality-driven content features familiar faces for viewers across America. Our goal is to continue evolving the GSTV experience, providing an entertaining, engaging respite for consumers as they fuel up.”
GSTV also unveiled pilots for four new original content series produced by its in-house content studio, Ignite. These personality-driven series allow for flexible custom integrations for advertisers and include:
Tank’s Good News: Featuring digital creator Tank Sinatra, this series will feature a positive feel-good news story in 20 seconds each week.
TL;DR (Too Long; Didn’t Read): Comedian, actor, and podcast host Chuck Nice will rush viewers through a quick recap of the hottest novels or timeless classics, offering up the intel needed to help them sound smarter than the rest of the room without turning a page.
On This Day: Voiced by celebrity guests, this feature will take a look at the happenings that transpired on that particular day in history, drawing parallels to help viewers better understand their own circumstances.
Laughing Gas: Shot onstage at Gotham Comedy Club and produced by Harlan Halper of Downstage Entertainment, and Gotham’s Chris Mazzilli, this segment features some of New York’s best comedians, such as Dominican American stand-up star Julio Diaz, in 20-second quips about friends, family, and fueling up.
The new programming will appear in GSTV’s line-up of best in class short-form content providers including Cheddar News, Heal Squad with Maria Menounos, What’s Trending, So Yummy, kiwilimón, LaLiga and more. Maria Menounos is also host of the 2023 IAB NewFronts.
To learn more, tune into GSTV’s NewFront presentation, “Attention & Action: Reaching Consumers During The Moments That Matter” on Wednesday, May 3rd from 4:50 PM-5:10 PM ET in-person or virtually. Advertisers can register for the presentation on the IAB website with code GSTV23NF.
GSTV and First Media’s So Yummy Release New Shoppable Video Content
Partners Create Engaging Consumer Experience with QR Code Recipes and Shoppable Ingredients
DETROIT, MI (November 15, 2022) – Today, GSTV, the national video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, and social media food-based brand So Yummy, part of First Media, announce the release of a new integration for shoppable video content. This latest effort from the partnership brings actionable, shoppable content in the form of mouthwatering recipes and food hacks to millions of on-the-go consumers.
First Media, the publisher behind multiple social brands, including So Yummy, Blossom and Blusher, has a fanbase of over 200MM followers and delivers over 1.2B+ video views monthly. Now, advertisers on GSTV can introduce new branded content via some of the most popular food recipe content on social media. In turn, users can add ingredients to virtual shopping lists and carts at leading retailers like Walmart, creating a seamless shopping experience. The integration brings First Media’s 1B+ consumer views into a highly contextual, real-world moment of consumer attention and immediate purchase intent across GSTV’s audience of over 116MM.
The 20-second shoppable videos will consist of recipes for indulgent desserts, healthy snacks, colorful foods, savory favorites, and more. Each video will utilize Flowcode’s direct-to-consumer QR platform and data capabilities, including real-time analytics, geo-location and attribution across screens.
“At GSTV, we’re always focused on how we can drive inspired interactions with viewers through true entertainment content,” said Violeta Ivezaj, SVP, Business Operations, GSTV. “So Yummy is hands down the most viral food brand on social media, and we’re excited to bring this new, shoppable content to GSTV viewers. It will create more opportunities for them to find new recipes and source the ingredients they need via local retail and ecommerce platforms. These videos will update weekly, creating regular opportunities for advertisers to organically convert viewers to shoppers.”
“We’re thrilled to bring fun, fresh content to viewers through this latest effort from our partnership and drive them to take action through our shoppable experience,” said Aerin Arkoff Cann, VP Marketing, First Media. “GSTV ran a study earlier this year, which revealed that around 40% of viewers make an additional purchase within three hours of fueling up. By integrating QR code recipes and shoppable ingredients with So Yummy, we hope to help consumers find what they need to try something new in the kitchen, while also driving sales and foot traffic to retailers nationwide.”
With the shoppable content, advertisers will have a more direct line for viewers to purchase what they see on screen, paired with success metrics from GSTV’s measurement approach that goes beyond QR codes, tapping into a best in class portfolio of measurement partners that include Catalina, IRi, Foursquare, and more. GSTV’s scale and targeting capabilities allow advertisers to target specific audiences, ranging from food lovers to regional foodies to folks just miles from the nearest grocery store.
“First Media’s So Yummy has remained a trusted content partner of ours for years,” said Sean McCaffrey, President and CEO, GSTV. “This new content will continue to bridge two areas that remain core to GSTV’s business – food and retail. It brings our advertisers a unique opportunity to connect with food-focused shoppers in a highly engaged environment through our retail media network, AMPLIFY.”
The integration builds on GSTV’s growing retail media practice, with the company announcing the launch of its new retail media solution, AMPLIFY, earlier this year. Operating as part of GSTV's full sight, sound, and motion national video network, AMPLIFY helps retailers access an engaged audience just steps away from convenience stores – and moments from purchase - and beyond.
GSTV’s new shoppable content slate with So Yummy goes live across its 28,000 locations nationwide today. The shoppable content will also be opened up to the DIY, Tips and Hacks category through Blossom. View a So Yummy Shoppable Video featured on GSTV.
GSTV Announces New Programming Slate For Hispanic Audiences
PROGRAM TO BUILD AUTHENTIC SHORT-FORM CONTENT EXPERIENCE FOR SPANISH-SPEAKING CONSUMERS INCLUDING NEW CONTENT PARTNER, KIWILIMÓN
DETROIT, MI and MEXICO CITY, MX (July 20, 2022) – Today, GSTV, the national video network entertaining targeted audiences at scale across tens of thousands of fuel retailers, announces a new slate of content specifically curated to US Hispanic, or Spanish-speaking, audiences. The new programming includes the addition of a new content partner, kiwilimón, the largest Spanish-speaking digital food platform. The programming is expected to reach more than 10MM viewers per month and will launch in zip codes in the US that index higher with Hispanic consumers.
This new show marks the latest milestone in GSTV’s growth in the Hispanic and multicultural markets. GSTV already works with brands, such as AT&T and Advance Auto Parts, to reach scaled bilingual audiences by leveraging GSTV’s targeting capabilities. This content experience marks GSTV’s first move to curate a slate of programming for multicultural audiences. The custom programming features authentic and/or in-language Hispanic segments that span food, sports, music, education and more from authorities in Hispanic culture and Hispanic owned media companies such as kiwilimón, plus existing GSTV content partners, LaLiga and Loop Media, who joined GSTV in 2020.
“With GSTV’s national scale and targeting, rather than retrofitting general market content, we have a unique opportunity to curate entertainment specifically for millions of our Hispanic viewers,” said Violeta Ivezaj, Senior Vice President, Business Operations at GSTV. “GSTV is a strong complement to multicultural media plans, and we’re excited about the authenticity that this new show offers viewers and advertisers alike. Advertisers can organically align with GSTV’s highly desirable Hispanic audience in a contextually relevant way as they are on their consumer journey.”
The GSTV Hispanic programming slate includes:
kiwilimón - Mexico City-based, kiwilimón will produce exclusive custom content for GSTV showcasing authentic Hispanic and Latin recipes.
LaLiga - LaLiga offers exclusive segments highlighting all the action from the competition and featuring top plays, goals, and saves from the best soccer teams and players in the world.
Loop Media, Inc. - Loop Media will produce and exclusively showcase Latin artists from each week’s Top Trending Latin Music Videos.
GSTV “Word of the Day” (“Palabra del DIA”) - GSTV IGNITE Creative and Content Studio will create and produce its popular “Word of the Day” segment in Spanish language.
“Since our founding back in 2009, kiwilimón has continued to connect with food enthusiasts through everything from virtual recipe books to Amazon Alexa integrations. This partnership with GSTV marks an important step in growing our community across the U.S.,” said Philippe Brun, Chief Executive Officer at kiwilimón. “I look forward to growing our community of over 35 million by tapping into GSTV’s incredible network of fuel retailers.”
GSTV’s new Hispanic programming will appear on screens at GSTV sites that over index for Hispanics in 50+ U.S. markets starting July 20, 2002.
About GSTV
GSTV is a data-driven, national video network entertaining targeted audiences at scale across tens of thousands of fuel retailers. Reaching more than one in three American adults monthly, GSTV engages viewers with full sight, sound, and motion video at an essential waypoint of their consumer journey, and GSTV is the only consolidated and scaled digital media platform in the convenience and fuel channel. Analysis of billions of consumer purchases demonstrates that GSTV viewers spend significantly more across retailers, services, consumer goods and other sectors following a fuel transaction. While offering consumers entertaining and informative content, GSTV drives immediate action and creates lasting brand impressions, delivering measurable results for the world’s largest advertisers. Visit www.gstv.com for more information and follow us on Instagram, LinkedIn and Twitter.
About kiwilimón
kiwilimón has evolved as a digital solution for Spanish-speaking women, a website focused on giving culinary advice to those who want to cook. Currently, kiwilimón is the largest Spanish-speaking recipes and food culture platform with content created by an amazing staff that includes professional chefs, journalists, and our community. With more than 12 years of experience, kiwilimón has emerged as a leader in branded content production and has proved to have the most engaged audience among general market and Hispanic digital publishers. To date, the brand has the largest engagement in the food category on Facebook and has over 35 million followers across all social media channels. kiwilimón continues to expand at a fast pace, with presence in countries all over the world, including the United States, where the Hispanic population is one of the fastest-growing racial or ethnic group.
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LaLiga North America expands US reach with GSTV content deal
via SportBusiness
US-based national video network GSTV has signed a content deal with LaLiga North America, through which it will show short-form content from the top tier of Spanish football.
LaLiga will begin offering exclusive highlights clips for GSTV from this week and the deal has been signed ahead of the start of the new season on September 12.
LaLiga becomes the first professional football league to offer content on GSTV, which also provides National Football League and Major League Baseball coverage.
GSTV reaches 92 million unique viewers a month.
Boris Gartner, chief executive of LaLiga North America, said: “We want to deliver LaLiga content to our fans wherever they are and partnering with GSTV adds yet another touchpoint with our US audience as we build on that strategy. We are excited to bring the action of the best soccer league in the world to one in three American adults across the country.”
LaLiga North America is a joint venture between LaLiga and Relevent Sports Group, and serves as the exclusive representation of the competition in the US and Canada for all business and development activities.
In June, LaLiga North America teamed up with global sportsbook operator PointsBet to create a new slate of gambling-focused digital programming to coincide with the league’s return to action.
MediaPost: First Media, Gas Station TV Team To Distribute 'So Yummy,' 'Blossom'
First Media, a publisher focused on DIY, food and parenting content, is partnering with Gas Station TV (GSTV) to distribute content from So Yummy and Blossom to over 18,000 locations nationwide.
Blossom and So Yummy are First Media’s most popular brands. The food and DIY/hack-related content will air short-form videos daily for commuters on media screens embedded in fuel dispensers across GSTV’s national network.
So Yummy began streaming live on GSTV in early December. It was recently ranked the No. 1 food channel on YouTube. Blossom was ranked the No. 1 home/DIY channel on YouTube. Blossom will roll out soon after. So Yummy andBlossom, which launched in 2016, have 24 billion total video views on Facebook, 2.7 billion on YouTube and 1 billion on Instagram.
GSTV delivers video to 75 million monthly unique viewers at fuel retailers across the country, including 7-Eleven, Arco, BP, Circle K, Chevron, Conoco-Phillips, Exxon-Mobil, Gulf, KwikTrip, Marathon, Speedway and Sunoco. It claims to reach one in three American adults monthly, with local weather, news, sports, pop culture and entertainment content.
“This will provide valuable insights on the impact of our brands beyond digital,” stated Charles P. Gabriel, Chief Revenue Officer, First Media. “This is an incredible opportunity for us to build new brands and establish a content strategy that drives our own ecommerce efforts, as well as those of our clients.”
Blossom published a DIY "hack" video that is the most viral video on Facebook, with over 440 million video views and over 16 million engagements.
Sharon Rechter, president of First Media, told Publishers Daily the company is proud of its engagement: BuzzFeed’s cooking brand Tasty, an online sensation, had 147 branded posts to reach 459 million views, while Blossom had six posts to reach 176.8 million total views — an average view count of 29.5 million per post, compared to Tasty’s 3.1 million.
Rechter added: “A brand doesn’t care about 1.5 billion videos. They care how much the video they pay to be in will do.”
A grilling hack video from Blossom, produced in partnership with ShopRite, was one of the top branded videos on Facebook in 2018, with over 110 million views and more than 2.3 million shares.
First Media has worked with advertisers like Bed Bath & Beyond, Tinder, Dollar Shave Club and Sony Pictures.
First Media is “profitable and has zero debt,” Rechter said. “We never outsource” video content. We never buy content." While many publishers have suffered the wrath of Facebook’s algorithm, Rechter said First Media took a hit, but the decrease in views “did not change our revenues because suddenly there was less competition, and CPMs were higher.”
“Unlike most who really rely on one leg … our cable business is a profitable business. We have the breadth to withstand the changing circumstances,” she said.