TikTok and GSTV Strike Deal to Bring Consumers Curated, On-the-Go Content Experience
Partnership Engages GSTV’s 116 Million Viewers on National Video Network and
Drives New Audiences For TikTok’s Popular Short-Form Content
DETROIT, MI – June 8, 2023 – GSTV, the national video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, today announces a new partnership with TikTok. The integration will bring content from the entertainment platform to GSTV’s audience of over 116 million unique monthly viewers across the U.S.
“At GSTV, we’re always looking to entertain our viewers in new ways. TikTok has proven immensely popular, boasting a highly engaged U.S. audience,” said Violeta Ivezaj, SVP, Business Operations at GSTV. “We’re thrilled to bring this partnership to our audience, entertaining them as they fuel up, and highlighting content and creators to discover. Furthermore, this is an exciting opportunity to offer our advertising partners, creating memorable moments with organic and creative content integrations optimized for consumers on the move.”
GSTV and TikTok will engage on-the-go consumers at unique moments of 1:1 attention with culturally relevant, curated content for GSTV. To kick off the partnership, GSTV’s creative studio, Ignite, will create a customized segment each week. Each 20 second video will feature one or multiple TikToks, with QR codes driving back to the app. All content will bear the hashtag #ISawItOnGSTV to encourage further social sharing and viewer engagement. The content will run alongside GSTV’s slate of beloved short form content creators including Maria Menounos, Cheddar News, Live Nation, Loop Media, So Yummy, and more.
"With our mission to inspire creativity and bring joy, TikTok has become the platform that people turn to experience entertainment throughout their day" said Dan Page, Head of Global Distribution, New Screens, TikTok. "Through our partnership with GSTV, we are excited to expand that experience to new spaces and audiences, bringing more opportunities for people to enjoy the content they love."
“With the addition of TikTok, GSTV continues to elevate its content experience. We partner with best in class content franchises and have added interactive elements and audience-specific content to entertain viewers and create optimized moments of consumer engagement for advertisers,” said Sean McCaffrey, President & CEO, GSTV. “TikTok’s goal to engage fans during all the moments that matter aligns with GSTV’s scale and content strategy, and we look forward to the continued evolution of our partnership.”
View a sample TikTok segment below.
GSTV Unveils New Content Slate and Original Content Featuring Creators, Comedians and Celebrity Talent
National Video Network Announces Partnerships With Matador Network,
Name That Tune, Benzinga and Tank’s Good News Ahead of 2023 NewFronts
DETROIT, MI – May 3, 2023 – At its NewFront presentation this Wednesday, GSTV, the national video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, will unveil a slate of new partners, as well as original content coming to its network this year. The upcoming content slate will further cement GSTV as a video entertainment platform inspiring and engaging GSTV’s 116 million unique monthly viewers across the U.S. ahead of key shoppable moments.
New partners include Matador Network, Prestige Entertainment, and Benzinga, and a refreshed series with Live Nation. Matador Network, the number one travel destination on TikTok, engages millions of viewers with its all-new travel-inspired programming series, Must-See America. Developed in partnership with GSTV, it will highlight travel trends, tips, inspiration, seasonal travel guides, holiday-themed destinations, and more. Benzinga educates and entertains GSTV viewers with snackable financial journalism as it relates to blockchain, cryptocurrency, trading, NFTs and more. In addition, Prestige Entertainment will bring beloved game show Name That Tune to GSTV screens nationwide. Promoted by music icon Randy Jackson, the series will allow viewers to test their music knowledge, unveiling key clues as they fuel up. In keeping with this music focus, GSTV Sounds Bites powered by Live Nation brings musical artists ranging from Macklemore to Nickelback and more to GSTV screens as they share interviews from touring on the road and what drives them every day.
“By doubling down on new content partners and unveiling new original programming, we want to further distinguish GSTV as a video platform where advertisers can organically integrate with or place advertising content adjacent to our entertaining, informative, and family-friendly content,” said Sean McCaffrey, President and CEO of GSTV. “Our personality-driven content features familiar faces for viewers across America. Our goal is to continue evolving the GSTV experience, providing an entertaining, engaging respite for consumers as they fuel up.”
GSTV also unveiled pilots for four new original content series produced by its in-house content studio, Ignite. These personality-driven series allow for flexible custom integrations for advertisers and include:
Tank’s Good News: Featuring digital creator Tank Sinatra, this series will feature a positive feel-good news story in 20 seconds each week.
TL;DR (Too Long; Didn’t Read): Comedian, actor, and podcast host Chuck Nice will rush viewers through a quick recap of the hottest novels or timeless classics, offering up the intel needed to help them sound smarter than the rest of the room without turning a page.
On This Day: Voiced by celebrity guests, this feature will take a look at the happenings that transpired on that particular day in history, drawing parallels to help viewers better understand their own circumstances.
Laughing Gas: Shot onstage at Gotham Comedy Club and produced by Harlan Halper of Downstage Entertainment, and Gotham’s Chris Mazzilli, this segment features some of New York’s best comedians, such as Dominican American stand-up star Julio Diaz, in 20-second quips about friends, family, and fueling up.
The new programming will appear in GSTV’s line-up of best in class short-form content providers including Cheddar News, Heal Squad with Maria Menounos, What’s Trending, So Yummy, kiwilimón, LaLiga and more. Maria Menounos is also host of the 2023 IAB NewFronts.
To learn more, tune into GSTV’s NewFront presentation, “Attention & Action: Reaching Consumers During The Moments That Matter” on Wednesday, May 3rd from 4:50 PM-5:10 PM ET in-person or virtually. Advertisers can register for the presentation on the IAB website with code GSTV23NF.
GSTV Announces New Programming Slate For Hispanic Audiences
PROGRAM TO BUILD AUTHENTIC SHORT-FORM CONTENT EXPERIENCE FOR SPANISH-SPEAKING CONSUMERS INCLUDING NEW CONTENT PARTNER, KIWILIMÓN
DETROIT, MI and MEXICO CITY, MX (July 20, 2022) – Today, GSTV, the national video network entertaining targeted audiences at scale across tens of thousands of fuel retailers, announces a new slate of content specifically curated to US Hispanic, or Spanish-speaking, audiences. The new programming includes the addition of a new content partner, kiwilimón, the largest Spanish-speaking digital food platform. The programming is expected to reach more than 10MM viewers per month and will launch in zip codes in the US that index higher with Hispanic consumers.
This new show marks the latest milestone in GSTV’s growth in the Hispanic and multicultural markets. GSTV already works with brands, such as AT&T and Advance Auto Parts, to reach scaled bilingual audiences by leveraging GSTV’s targeting capabilities. This content experience marks GSTV’s first move to curate a slate of programming for multicultural audiences. The custom programming features authentic and/or in-language Hispanic segments that span food, sports, music, education and more from authorities in Hispanic culture and Hispanic owned media companies such as kiwilimón, plus existing GSTV content partners, LaLiga and Loop Media, who joined GSTV in 2020.
“With GSTV’s national scale and targeting, rather than retrofitting general market content, we have a unique opportunity to curate entertainment specifically for millions of our Hispanic viewers,” said Violeta Ivezaj, Senior Vice President, Business Operations at GSTV. “GSTV is a strong complement to multicultural media plans, and we’re excited about the authenticity that this new show offers viewers and advertisers alike. Advertisers can organically align with GSTV’s highly desirable Hispanic audience in a contextually relevant way as they are on their consumer journey.”
The GSTV Hispanic programming slate includes:
kiwilimón - Mexico City-based, kiwilimón will produce exclusive custom content for GSTV showcasing authentic Hispanic and Latin recipes.
LaLiga - LaLiga offers exclusive segments highlighting all the action from the competition and featuring top plays, goals, and saves from the best soccer teams and players in the world.
Loop Media, Inc. - Loop Media will produce and exclusively showcase Latin artists from each week’s Top Trending Latin Music Videos.
GSTV “Word of the Day” (“Palabra del DIA”) - GSTV IGNITE Creative and Content Studio will create and produce its popular “Word of the Day” segment in Spanish language.
“Since our founding back in 2009, kiwilimón has continued to connect with food enthusiasts through everything from virtual recipe books to Amazon Alexa integrations. This partnership with GSTV marks an important step in growing our community across the U.S.,” said Philippe Brun, Chief Executive Officer at kiwilimón. “I look forward to growing our community of over 35 million by tapping into GSTV’s incredible network of fuel retailers.”
GSTV’s new Hispanic programming will appear on screens at GSTV sites that over index for Hispanics in 50+ U.S. markets starting July 20, 2002.
About GSTV
GSTV is a data-driven, national video network entertaining targeted audiences at scale across tens of thousands of fuel retailers. Reaching more than one in three American adults monthly, GSTV engages viewers with full sight, sound, and motion video at an essential waypoint of their consumer journey, and GSTV is the only consolidated and scaled digital media platform in the convenience and fuel channel. Analysis of billions of consumer purchases demonstrates that GSTV viewers spend significantly more across retailers, services, consumer goods and other sectors following a fuel transaction. While offering consumers entertaining and informative content, GSTV drives immediate action and creates lasting brand impressions, delivering measurable results for the world’s largest advertisers. Visit www.gstv.com for more information and follow us on Instagram, LinkedIn and Twitter.
About kiwilimón
kiwilimón has evolved as a digital solution for Spanish-speaking women, a website focused on giving culinary advice to those who want to cook. Currently, kiwilimón is the largest Spanish-speaking recipes and food culture platform with content created by an amazing staff that includes professional chefs, journalists, and our community. With more than 12 years of experience, kiwilimón has emerged as a leader in branded content production and has proved to have the most engaged audience among general market and Hispanic digital publishers. To date, the brand has the largest engagement in the food category on Facebook and has over 35 million followers across all social media channels. kiwilimón continues to expand at a fast pace, with presence in countries all over the world, including the United States, where the Hispanic population is one of the fastest-growing racial or ethnic group.
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Martech Zone: GSTV: Target Consumers at the Pump with Location-Based Video Experiences
By: Douglass Karr | Martech Zone
Every day, millions of Americans get in their vehicles and go. Fueling up drives commutes, commerce, and connection; and that’s when GSTV has their undivided attention.
Daily, at tens of thousands of locations, their national video network owns a unique moment that matters, when consumers are engaged, receptive, spending more today and influenced for tomorrow and beyond. In fact, GSTV reaches 1 in 3 American adults monthly, engaging viewers with full sight, sound, and motion video at an essential waypoint on their consumer journey.
GSTV Overview
Case studies of GSTV include social engagement, retail sales lift, increasing ad effectiveness, store and dealership visitation, lift in consumer spending, building viewer awareness and tune-in, and lifts in website visitation.
GSTV Short Form Video Example
Chances are that you’ve seen and responded to these short form videos that drive a call-to-action. Here’s a great example for retail establishments to get someone who is pumping gas to walk into the store and make a purchase:
GSTV Reach
GSTV engages adults with hundreds of millions of individual 1-to-1 interactions to entertain, inform, connect, and deliver a moment that moves today and matters tomorrow. Benefits of their target audiences include:
Spending – A young, active, affluent audience, who spends +1.7x more following a fuel transaction
Real People – A Nielsen audited network, with no bots, no fraud and no DVRing
Brand Safe – Premium content curated for a general audience
Engagement – Traveling, dining, listening, shopping, spending, and more while engaging at a pause point in their journey
Capabilities through GSTV’s 95 million unique visitors includes the ability to target first party audiences based on their demographic, geographic, and behavioral data.
GSTV helps marketers achieve quantifiable business results and maximize their ad spend. GSTV has delivered double-digit increases in retail visitation, millions of dollars in sales lift, and significant increases in brand metrics for some of the world’s largest advertisers.
GSTV Extends Content with Loop Media
Loop Media, a streaming media company focused exclusively on premium short-form video, announced a content partnership with GSTV to produce and share short-form music videos, top new music videos, movie trailers for new releases, and top movie trailer compilations.
This short form streaming content provides opportunities for brands and marketers to effectively target consumers outside the home.