Insider: A gas station video platform that works with brands like PepsiCo and Heineken is trying to grab retail media dollars — here's its pitch to advertisers
by Patrick Coffee, Insider
GSTV has repositioned itself as a complement to big retail ad platforms like Amazon and Walmart.
The company places ads for the likes of PepsiCo and Coca-Cola at gas stations and has been growing in the pandemic.
Its new pitch deck focuses on how its ads can drive sales at convenience stores and big-box chains.
Scores of retailers and other sorts of companies have jumped into digital advertising to chase some of the $31 billion in ad revenue that Amazon pulled in last year.
GSTV, or Gas Station TV, is a digital video network that places ads for the likes of PepsiCo, Coca-Cola, Heineken, Mars Wrigley, and Johnson & Johnson at more than 28,000 gas stations. As retail media attracts billions from brands and investors, the company is pitching a new ad product called Amplify that connects ad spending to retail sales.
Rockbridge Growth Equity-backed GSTV works with franchisee-owned locations of convenience store chains like 7-Eleven and BP, which lack the scale and resources of giants like Walmart and Target. So GSTV has begun representing them collectively in negotiations with advertisers, ad agencies, tech, and retail companies, GSTV CEO Sean McCaffrey said.
With retail media heating up, GSTV is pitching itself to advertisers that already spend with bigger players like Amazon, Walmart, and Instacart.
GSTV grew revenue at a double-digit rate in 2021 and hired Kristal Walton, a former marketer for SC Johnson and Sam's Club, to build on that growth by focusing on targeting and measurement capabilities as well as the platform's proximity to big retailers, said McCaffrey.
"We reach 40% of US adults as they are spending money and likely to spend more," McCaffrey said. "We show them the last TV ad they see before they walk into retail doors."
McCaffrey said the company avoids data privacy issues by letting its retail partners handle their own first-party consumer data for advertisers.
Below is GSTV's latest deck, which it's using to pitch a variety of companies.
GSTV is using the Amplify launch to position itself as an alternative retail platform.
GSTV claims to have a larger US footprint than McDonald's and Starbucks combined.
It cites Comscore research showing consumers pay more attention to ads at the gas station display than on CTV.
GSTV says it can help advertisers boost sales at gas station convenience stores and nearby retailers.
GSTV partners with thousands of franchisees that can provide brands with their own first-party consumer data.
GSTV claims to be the only platform that lets advertisers reach consumers right before they enter a store.
GSTV says it works closely with CPG brands.
A key part of GSTV's pitch is data showing that people tend to combine gas station visits with shopping at other retail locations.
CEO Sean McCaffrey said the platform is in talks with big-box retailers to combine their data and advertising products in a package deal for brands and buyers.
GSTV says it can offer advertisers proximity to major retailers.
GSTV claims to deliver bigger returns for advertisers than other retailer platforms.
A big part of GSTV's new pitch involves partnerships with analytics companies including IRi and Catalina that help brands measure campaign results.
GSTV claims its new analytics offerings can measure things like units sold.
MediaPost: Pumping Sales: Q&A With GSTV's Sean McCaffrey
by Todd Wasserman, MediaPost
Now that the amount of time people spend in front of the television has been declining over the past decade, traditional TV is no longer the sure thing it used to be for getting in front of viewers.
One alternative is GSTV, a network of programming at the gas pumps. GSTV claims an audience of 104 million monthly unique viewers. For three to five minutes, GSTV gets access to consumers while they have not much else to do but pump their gas.
Since launching in 2005, GSTV has expanded to 25,000 locations at 7-Eleven, BP, Chevron and Gulf, among others. GSTV viewing has also soared during the pandemic, as PepsiCo and other major advertisers came on board.
We spoke with Sean McCaffrey, president and CEO of GSTV, about the network. Below are some excerpts from that conversation.
Marketing Daily: Do you have stats on how many people pay attention to GSTV? I assume it comes on when they start pumping, but how do you know they’re not looking away or listening to their own devices?
Sean McCaffrey: We take the time we have with our viewers while they are fueling up very seriously. In those three to five minutes, we want to supply our viewers with an entertaining and informative respite in their day, and the content experience that we’ve programmed reflects this.
From our 2021 Audience Insights study, we know that 89% of consumers watch and listen to GSTV. That amounts to 104 million unique viewers each month giving GSTV their 1:1 attention, or 2.5x more attentive to ads on GSTV than ads on linear TV, and 3.2x more attentive to ads on connected TV.
Marketing Daily: What are the products that you find get the best pickup when advertised on GSTV? What are some opportunities you see that are so far unexploited?
Sean McCaffrey: We work with advertisers across a wide array of categories, some that one would expect to see on GSTV, and some that may be more unexpected, but perform equally well. The success of our advertisers is leveraging GSTV to capture consumers who are not just fueling up, but out and about and in the mindset of making their next purchase decision for today’s lunch, this afternoon’s activity, tonight’s show to watch, next month’s vacation, a new car this summer, and beyond.
Being steps away from convenience stores, packaged foods and bottled beverages make a lot of sense for GSTV. However, we also know that on the day that consumers are fueling up, they are often making other stops as well -- and GSTV is one of the last full sight, sound, and motion screens they are paying attention to in the last mile of their consumer journey.
Because of this, we’ve found success for CPG brands looking to drive purchase decisions across retail channels, whether it be grocery, drug, or big box. We also know that our viewers eat and drink a lot, so QSRs have found success partnering with GSTV.
Likewise, automotive (our viewers are drivers), entertainment, financial services and travel are also categories that are unexpected but have performed well on GSTV because our viewers are in the right mindset.
Every ad impression, for example, is also a payment transaction, so for a financial advertiser, say, it’s a highly contextual moment to talk to consumers about their relationship to their money, household budget, financial wellness, etc.
Marketing Daily: What do electric cars mean for the long-term prospects for GSTV?
Sean McCaffrey: Regardless of the type of fuel, we are in the business of following the consumer journey. We know that electric cars are on the rise, and we’re keeping pace with consumer adoption.
We’re a partner alongside those who are fueling the evolution of transportation -- retailers, auto OEMs, major energy companies. We all know this is a rapidly evolving industry and we look forward to what’s to come for the intersection of consumer transportation and media.
Our business has been growing over the past few years -- not only in the footprint of our network and size of our audience, but also in the variety of brands partnering with us and the success of delivering on outcomes -- and we will continue to innovate around reaching consumers at the right time, right place, and right moment.
Marketing Daily: Gas prices have spiked recently. Do you find that rising prices makes GSTV consumers less receptive to ads? Why or why not?
Sean McCaffrey: We have not found a connection between the price of fuel and a consumer’s receptivity towards what’s on the screens. Our content experience is designed to entertain and inform based on audience insights, and that does not fluctuate with changing consumer prices.
Marketing Daily: What about when someone walks into a convenience store/gas station that has GSTV? Are there reminders in-store? How do they work?
Sean McCaffrey: According to our Audience Insights study, 62% of fuelers visited the C-store on their most recent visit to the gas station. Our primary aim is to entertain, inform and connect with our audience of drivers filling up at the 28,000+ fuel retailers with GSTV screens across the U.S., and also to best serve the advertisers and retailers who partner with us.
We do this best by partnering with brands, agencies, and retailers to reach consumers at the right time, right place, and right moment -- and in that right mindset -- about their next stop post-fuel-up. We work with our fuel retailer partners to use messaging that shares their latest promotions on our screens to drive customers into the C-store, and we work with brands to direct consumers with creative best practices and calls-to-action relevant to their campaigns.
Sean McCaffrey, of GSTV: QR Codes Are Here To Stay
By Kevin Lee, eMarketing Association
Outdoor advertising both traditional and digital has seen a surge in QR code use. Even the Superbowl had a major advertiser (Coinbase) feature exclusively a QR code. Love them, or hate them as a consumer or as a marketer, they are priving effective.
I recently had an opportunity to interview Sean McCaffrey, President and CEO at Gas Station TV (GSTV), a data-driven, national video network delivering targeted audiences at scale across tens of thousands of fuel retailers. Sean and I discuss whether QR codes — whose use was stimulated by the pandemic — are here to stay. Sean observes that the correct use of QR codes in video ads on the GSTV network can cause a marked improvement in response rates.
GSTV is a fascinating platform which shares elements of outdoor advertising and place-based video advertising. I recommend the full interview. We discuss how marketers and brands are using it, the degree to which the GSTV network is hyper-personalizable, the mix of DR and brand advertisers using GSTV, and other opportunities relevant to Digital Out of Home (DOOH) advertising.
We also discussed one of my favorite topics, the importance of ad creative. Clearly, skippable/front-loaded ad creative differs from cinematic, storytelling-oriented creative, the types of ad creative that perform on GSTV. Great creative can make media more affordable due to higher performance on brand and direct response KPIs.
GSTV Launches Retail Media Network
GSTV, a national video network engaging targeted audiences at scale across thousands of convenience retailers, has launched a retail media network dubbed GSTV Amplify.
Through Amplify, GSTV now offers a centralized convenience store media network. Operating as part of GSTV’s full sight, sound and motion national video network, Amplify aims to help retailers access an engaged audience “steps away” from convenience stores and moments from a purchase, according to a news release from the company. Amplify provides one-stop access to over 28,000 top convenience chains and independent operators, giving brands the opportunity to engage attentive viewers primed to spend.
In addition, the Amplify network offers CPG marketers the ability to complement and amplify existing omnichannel brand plans and strategies. Amplify’s audience spans 104 million unique monthly viewers, according to the release. Its ability to work together with existing brand plans aims to influence purchase decisions immediately at convenience and impact decisions directly prior to purchase at top retailers across big box, drug, dollar and grocery chains. Two in three GSTV viewers will shop on the day they fuel up and spend more than on a non-fueling day, according to the retailer.
“In today's oversaturated media environment, catching a consumer's full attention has become rare, but GSTV has spent years delivering demonstrable outcomes for advertisers. We offer a highly engaged environment that leads to sales lift, increased store visitation, brand lift and intent to purchase,” said Sean McCaffrey, president and CEO of GSTV, in the release.
In the wake of its launch, Amplify supported a recent campaign from ice cream brand Nightfood. The four-week test campaign with GSTV included a custom video ad with the objective of driving product awareness and sales lift. Nightfood saw a sales lift of over 20% at a top regional grocery retailer compared to the eight weeks of store sales prior to the GSTV campaign, according to the release.
“Amplify gave us the ability to target specific markets, lend incremental support to existing promotions and drive consumers to purchase our products at various retailers within proximity of GSTV’s thousands of locations," said Simon Dang, marketing manager of Nightfood. "We believe this is a great solution to target consumers who are already out and about to retail.”
To build its retail media offerings and provide more customized features for CPG partners, GSTV hired Kristal Walton as vice president of CPG, who most recently worked in shopper and omni-customer marketing at SC Johnson. Walton said in the release: “We know retail and CPG marketers are looking to support sales lift, product launches, promotional support and brand lift, and Amplify is the perfect media partner to connect with consumers and drive purchase intent before they visit a retailer, whether it be influencing purchase near immediately specifically in the c-store or increasing return on advertising spend across top retail channels in proximity to GSTV.”
This news comes on the heels of GSTV joining forces with shopper intelligence and omnichannel media provider Catalina last fall. The partnership provides retailers and CPG brands with enhanced measurement metrics that demonstrate the efficiency and effectiveness of advertising on the platform, proving the impact of specific GSTV ads on in-store sales.
In combination with the Catalina partnership and long-standing partnership with IRI, the Amplify network now allows GSTV to deliver a full-service marketing advertising solution for the CPG category.
GSTV Launches AMPLIFY Retail Media Network
New Retail Media Network Designed as Solution to Help CPG Partners Capture Consumers on the Path to Purchase
DETROIT, MI (March 14, 2022) – GSTV, the national video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, has announced the launch of a new retail media network, GSTV AMPLIFY.
Through AMPLIFY, GSTV now offers the nation’s largest centralized convenience media network. Operating as part of GSTV’s full sight, sound, and motion national video network, it will help retailers access an engaged audience just steps away from convenience stores -- and moments from purchase. AMPLIFY offers one-stop access to over 28K major chains and independent operators, providing brands the opportunity to engage attentive viewers primed to spend.
Equally important, AMPLIFY offers CPG marketers the ability to complement and amplify their existing omni-channel brand plans and strategies. AMPLIFY helps brands extend reach with an audience of 104MM unique monthly viewers. Its ability to work in concert with existing brand plans means it can influence purchase decisions immediately at convenience retailers as well as significantly impact decisions directly prior to purchase across top retailers from big box, drug, dollar and grocery. 2 in 3 GSTV viewers will shop on the day they fuel up and spend much more than on a non-fueling day. CPG advertising on GSTV influences sales for brands regardless of the retailer a consumer chooses to visit during their post fuel-up shopping day.
“In today's oversaturated media environment, catching a consumer's full attention has become rare, but GSTV has spent years delivering demonstrable outcomes for advertisers. We offer a highly engaged environment that leads to sales lift, increased store visitation, brand lift, and intent to purchase,” said Sean McCaffrey, President and CEO of GSTV. “AMPLIFY allows us to take our years of best practices and results to offer CPG advertisers an effective solution to augment their current retail media strategies, engage over 100MM consumers and boost sales.”
AMPLIFY marks the next step in the evolution of the video network, allowing for a more nuanced offering to impactfully serve CPG partners seeking to win in the retail space. For example, in the wake of its launch, AMPLIFY supported a new campaign from ice cream brand Nightfood. Nightfood (OTCQB: NGTF) recently completed a four-week test campaign with GSTV that included a custom video ad with the objective of driving product awareness and sales lift. Nightfood saw a sales lift of over 20% at a top regional grocery retailer compared to the eight weeks of store sales prior to the GSTV campaign.
“GSTV was a great partner,” said Simon Dang, Marketing Manager of Nightfood. “AMPLIFY gave us the ability to target specific markets, lend incremental support to existing promotions and drive consumers to purchase our products at various retailers within proximity of GSTV’s thousands of locations. We believe this is a great solution to target consumers who are already out and about to retail.”
Julia Miller, Group VP of Media Strategy at The Mars Agency, added, "GSTV has been a valued channel partner with a proven track record of driving measurable sales for our clients. We’re excited about ongoing opportunities that allow us to bring innovative solutions to the market at the intersection of content and commerce, utilizing their platform to truly move the needle.”
To build its retail media offering and provide more customized offerings for CPG partners, GSTV has hired Kristal Walton as VP, CPG, who most recently worked in shopper and omni-customer marketing at SC Johnson. Walton added: “We know retail and CPG marketers are looking to support sales lift, product launches, promotional support and brand lift, and AMPLIFY is the perfect media partner to connect with consumers and drive purchase intent before they visit a retailer, whether it be influencing purchase near immediately specifically in the c-store or increasing return on advertising spend across top retail channels in proximity to GSTV.”
This news comes on the heels of GSTV joining forces with leading shopper intelligence and omni-channel media provider Catalina last fall. The partnership provides retailers and CPG brands with enhanced measurement metrics that demonstrate the efficiency and effectiveness of advertising on the platform, proving the impact of specific GSTV ads on in-store sales.
In combination with the Catalina partnership and existing long-standing partnership with IRi, the AMPLIFY network now allows GSTV to deliver a full-service marketing advertising solution for the CPG category. For advertisers seeking to learn more about AMPLIFY, please visit gstv.com/amplify.
About GSTV
GSTV is a data-driven, national video network entertaining targeted audiences at scale across tens of thousands of fuel retailers. Reaching more than one in three American adults monthly, GSTV engages viewers with full sight, sound and motion video at an essential waypoint of their consumer journey, and GSTV is the only consolidated and scaled digital media platform in the convenience and fuel channel. Analysis of billions of consumer purchases demonstrates that GSTV viewers spend significantly more across retailers, services, consumer goods and other sectors following a fuel transaction. While offering consumers entertaining and informative content, GSTV drives immediate action and creates lasting brand impressions, delivering measurable results for the world’s largest advertisers. Visit www.gstv.com for more information and follow us on Instagram, LinkedIn and Twitter.
About Nightfood
Nightfood is pioneering the nighttime snack category.
Over 80% of Americans snack regularly at night, resulting in an estimated 700 million nighttime snack occasions weekly, and an annual spend on night snacks of over $50 billion. The most popular choices are ice cream, cookies, chips, and candy. Recent research confirms such snacks, in addition to being generally unhealthy, can impair sleep, partly due to excess fat and sugar consumed before bed.
Nightfood’s sleep-friendly snacks are formulated by sleep and nutrition experts to contain less of those sleep-disruptive ingredients, along with a focus on ingredients and nutrients that research suggests can support nighttime relaxation and better sleep quality.
Media Contacts
Noelle Dong/GSTV
Noelle.Dong@gstv.com
Channing Tatum Films Did You Know Series For GSTV
Channing Tatum, the co-director and star of the film “Dog,” will be featured in GSTV’s Did You Know? series from February 10th-28th. The series with 4 spots will be featured at 12K+ GSTV locations across the US. The exclusive series will showcase Tatum and the film’s writer and co-director Reid Carolin sharing facts about military dogs, with the film’s canine star, Lulu, center stage.
Since its launch in 2019, GSTV’s IGNITE Studio has created custom content for the network and its advertisers that entertains targeted audiences at scale across tens of thousands of fuel retailers. GSTV’s IGNITE delivers an all-inclusive turnkey service that specializes in developing creative for brand partners, as well as creating unique programming content designed specifically for unique 1:1 viewing experience.
This is the second partnership in the past six months with MGM and United Artist Releasing and GSTV. In October, GSTV’s IGNITE produced a custom creative takeover of GSTV’s content for their film, The Addams’ Family 2, including several Addams-themed “Word of the Day” spots and character featurettes.
“We’re thrilled to continue our partnership with MGM and United Artists Releasing and have Channing Tatum share important facts about military dogs with GSTV’s audience,” said Steve Ochs, Executive Vice President and Chief Marketing Officer at GSTV. “With outcomes for our entertainment partners such as demonstrating lift in awareness, lift in intent to watch in theaters, and lift in favorable opinion of the film, GSTV is a proven platform for generating movie buzz, and we are excited to play our part in driving audiences to watch Dog.”
The Did You Know? series featuring Tatum will run on GSTV through February, and the movie opens in theaters on February 18.
GSTV Is Helping Find Missing Children Through The Power Of Digital Out-Of-Home
by Allison Schiff, Ad Exchanger
People who pull off the road to a gas station are an audience both waiting and on the go.
Someone fueling up provides a good opportunity to serve video ads at the pump for candy and soda brands available at the convenience store invariably located a few steps away.
But gas stations are also one of the few places where missing children are sighted. Kidnappers or other predators stop there for gas. Runaways often come to use the bathroom or buy a snack at the service station.
Since 2019, the National Center for Missing and Exploited Children (NCMEC) has been partnering with GSTV to display missing children posters on gas-pump screens across the country.
GSTV operates a national digital out-of-home network of pump-based screens at convenience stores and service stations, including Speedway, 7-Eleven, Chevron, Gulf, Sunoco and ExxonMobil. (GSTV rebranded from Gas Station TV in 2017.)
Today, there are 22,000 participating stations across the US, which gives GSTV’s network a potential reach of 96 million – more than one in three – American adults each month across 48 states.
“Missing children cases happen in the blink of an eye, and every moment is crucial to recovery,” said Callahan Walsh, executive director of the Florida branch of NCMEC, which his parents, John and Reve Walsh, founded in 1984 after their son, Callahan’s brother, Adam, was kidnapped and murdered in 1981. John Walsh was later the long-time host of America’s Most Wanted for its more than 20-year run.
NCMEC started working with GSTV in 2019 to share photos and info about missing children. GSTV donates the inventory and ad ops employee time to process and traffic the creative that comes in from NCMEC.
GSTV’s video network enables targeting using IP addresses down to the specific gas station level, which means it’s possible to publicize the faces of missing children in near real time by state or region.
The geotargeting aspect is particularly important, Walsh said, so as not to inadvertently desensitize people to this type of messaging.
“We don’t want people to turn away – we want people to know that if they’re seeing these ads through GSTV that they’re either in the exact vicinity of where a child went missing or in the trajectory of where a child’s abductor is likely taking them,” he said.
In one recent case, a child actually saw a poster of themselves on a GSTV screen.
“This was a runaway child who didn't fully understand the severity of their situation or that their family was looking for them – when parents and family are going through something like this, it’s the worst moment in their lives, and the not knowing is the hardest part,” Walsh said. “The child called in, and it was a safe recovery and reunification, just one example of many.”
Of the 243 missing children featured on GSTV displays since the start of the partnership more than two years ago, 154 have been recovered.
“At any given time on a single day, missing children posters are running across around half of our network across 25 states, and it changes rapidly based on shifting needs,” said Violeta Ivezaj, SVP of business operations at GSTV.
Beyond being able to quickly distribute digital posters, GSTV is able to quickly take images out of circulation once a child has been recovered or a case is closed – which is very different from the classic milk-carton method.
Agility is also particularly important when trying to roll with unprecedented situations, like the pandemic. Everyone – including kids – spent a lot more time online than usual during the first year of COVID, and this led to a rise in cases of child exploitation and sex trafficking.
NCMEC runs a tip line where all the major ISPs and members of the public can report any suspicious activity they observe. During 2019, more than 16 million children were suspected to have been exploited online – a number that rose roughly 26% to 21.7 million in 2020.
That uptick makes the speed of information even more critical.
When a child goes missing, Walsh said, “you want as much attention on them as fast as possible.”
“That’s why we send our most critical cases to GSTV,” Walsh said. “Certain cases don’t get traditional media attention unless there’s a break, but GSTV doesn’t care – we tell them which cases we think need attention, and they go up on the network right away, including older cases,” he said. “Older cases are just as important, and we’ve seen too many long recoveries to give up hope. Just look at Elizabeth Smart, Jaycee Dugard and the Cleveland girls.”
Catalina and GSTV Form Strategic Partnership to Measure Impact of DOOH Ads
Partners Aim to Make Expansive GSTV Video Platform an Essential Part of Retailers' Media Networks
ST. PETERSBURG, FL, Dec. 1, 2021 – Leading shopper intelligence and omni-channel media provider Catalina and GSTV, the national video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, have formed a strategic partnership to make GSTV an integral part of more retailers’ and CPG brands’ retail media strategies. Catalina will provide the required measurement metrics that demonstrate the efficiency and effectiveness of advertising on GSTV to help retailers and brands close the measurement loop and optimize the impact of specific GSTV ads on in-store sales.
GSTV’s digital video platform drives engagement with active and mobile consumers each day at more than 26,000 fuel retailer sites across the U.S., connecting with more than 96 million unique viewers each month. Notably, GSTV reaches grocers’ most valuable shoppers with those who fuel up before visiting a grocery store spending 2.4 times more on groceries than those who hadn’t just fueled up. Data also shows that the average GSTV viewer spends up to 3.9 times more on products at stores that are a regular part of their consumer journey within three hours of visiting a gas station.
For its part, Catalina has been beefing up its Digital Out of Home (DOOH) capabilities in recent months, adding it as part of their omnichannel media strategy and leveraging their data insights to support innovative new targeting and measurement solutions.
“GSTV is a unique waypoint in the shopper journey, making it a valuable component to an advertiser’s retail media strategy,” said Tiffany Southwell, VP of Out of Home Media at Catalina. “Working together, we will help retailers and brands close the measurement loop and accurately assess and optimize the impact of specific GSTV ads on actual in-store sales.”
In September, Catalina announced that it has been aggressively investing in a modular portfolio of products and services under the “Catalina Compass” umbrella to support Retail Media Networks of all sizes by providing both shopper insights and measurement capabilities. Both Catalina and GSTV see a promising opportunity to make the latter an integral part of more retailers’ on- and off-site media strategies.
“Reaching the c-store shopper via GSTV is valuable for brands not only because of the network’s proven ability to drive sales at c-store, but also because c-store shoppers spend a lot more on promoted items in other retail channels,” said Eric Z. Sherman, EVP of Insights & Analytics at GSTV. “Catalina’s Shopper ID Graph spans more than 109 million households and 1.9 billion digital ad IDs. Thanks to the depth of their shopper intelligence, Catalina can provide unique audience-level insights and prove shoppers make purchases as a direct result of the ads they saw on GSTV.”
An early demonstration of the new partnership: A recent campaign for a major ice cream brand drove a +17.3% sales lift among the GSTV-exposed audience, with incremental sales yielding a return-on-ad-spend of $5.37. Of note, 46% of buyers responding were new to the brand.
Added Southwell, “With Catalina’s data insights and precise measurement capabilities, GSTV will be able to optimize the performance of their campaigns and persuade more retailers and brands to seamlessly and efficiently incorporate GSTV into their broader media strategies.”
About Catalina
Catalina is a leader in shopper intelligence and highly targeted in-store, TV, radio and digital media that personalizes the shopper journey. Powered by the world’s richest real-time shopper database, Catalina helps retailers, CPG brands and agencies optimize every stage of media planning, execution and measurement to deliver $6.1 billion in consumer value annually. Catalina has no higher priority than ensuring the privacy and security of the data entrusted to the company and maintaining consumer trust. Catalina has operations in the United States, Costa Rica, Europe and Japan. To learn more, visit www.catalina.com or follow us on Facebook, LinkedIn and Twitter @Catalina.
About GSTV
GSTV is a data-driven, national video network entertaining targeted audiences at scale across tens of thousands of fuel retailers. Reaching one in three American adults monthly, GSTV engages viewers with full sight, sound and motion video at an essential waypoint of their consumer journey, and GSTV is the only consolidated and scaled digital media platform in the convenience and fuel channel. Analysis of billions of consumer purchases demonstrates that GSTV viewers spend significantly more across retailers, services, consumer goods and other sectors following a fuel transaction. While offering consumers entertaining and informative content, GSTV drives immediate action and creates lasting brand impressions, delivering measurable results for the world’s largest advertisers. Visit www.gstv.com for more information and follow us on Facebook, Instagram, LinkedIn and Twitter.
Media Contacts
Wally Petersen/Catalina Noelle Dong/GSTV
312-804-3475 516-524-1866
wally@wrpcommunications.com Noelle.Dong@gstv.com