Search for Abducted Atlanta Baby Goes Nationwide
Alexandria, Virginia, Feb. 22, 2023 – Today, the National Center for Missing & Exploited Children (NCMEC) is going nationwide to help solve a decades-old infant abduction mystery out
of Atlanta. To generate fresh leads in the missing case of Raymond Green, NCMEC is partnering with national digital video network GSTV to spotlight Raymond’s case on screens across the country.
In a first-of-its-kind effort, all GSTV screens will highlight just one case nationwide. GSTV has more than 28,000 fuel retailers in 48 states.* This is an unprecedented effort to reach people who may have never heard of Raymond’s story but might be the key to bringing him home. At a press conference today, Atlanta Police Department and NCMEC released a new image, which shows what Raymond might look like today at age 44. This new image was created by a forensic artist at NCMEC.
“We believe that Raymond could be out there and may not know his real identity,” said Angeline Hartmann, Director of Communications at NCMEC. “We’ve worked with families in similar situations where their babies were kidnapped and then found alive as adults. Today,
Raymond could be anywhere and GSTV has given us this invaluable opportunity to reach the entire country. We’re asking everyone to take a moment and really look at both Raymond's image and the image of his abductor. You never know if you’ll be that one person who can make a difference.”
Raymond Green was just five days old when he was abducted from his home in Atlanta, Georgia on Nov. 6, 1978. After giving birth at Grady Memorial Hospital, Raymond’s mother, Donna, was befriended by a woman who called herself “Lisa.” That woman later showed up at Donna’s home and abducted baby Raymond. There is no photograph of Raymond, only a sketch from Donna’s memory. NCMEC forensic artists used photos of Raymond’s siblings and other family to estimate what he might look like today.
NCMEC and GSTV have partnered together for the last several years, getting critical cases of missing children on gas station screens in key locations. Since the start of the partnership, GSTV has shared more than 460 missing children’s posters.
“Our partnership with NCMEC has helped reunite missing children with their parents since 2019. Normally, we activate in any given 25 states at one time, so this effort marks a major step up in terms of scale,” said Violeta Ivezaj, SVP, Business Operations, GSTV. “By turning our screens to a single case for the first time, we hope to leverage the attention we have with our viewers and garner the visibility Raymond’s family needs to bring him home.”
The campaign on GSTV’s screens will run for two weeks. If you have any information about Raymond Green, please call Crimestoppers Atlanta 404-577-TIPS (8477) or NCMEC at 1-800-843- 5678.
To find a participating gas station in your area, visit gstv.com/missingkids.
View Raymond’s missing poster here:
https://www.missingkids.org/poster/NCMC/1079986/1/screen
*GSTV does not operate in New Jersey and Oregon.
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GSTV and First Media’s So Yummy Release New Shoppable Video Content
Partners Create Engaging Consumer Experience with QR Code Recipes and Shoppable Ingredients
DETROIT, MI (November 15, 2022) – Today, GSTV, the national video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, and social media food-based brand So Yummy, part of First Media, announce the release of a new integration for shoppable video content. This latest effort from the partnership brings actionable, shoppable content in the form of mouthwatering recipes and food hacks to millions of on-the-go consumers.
First Media, the publisher behind multiple social brands, including So Yummy, Blossom and Blusher, has a fanbase of over 200MM followers and delivers over 1.2B+ video views monthly. Now, advertisers on GSTV can introduce new branded content via some of the most popular food recipe content on social media. In turn, users can add ingredients to virtual shopping lists and carts at leading retailers like Walmart, creating a seamless shopping experience. The integration brings First Media’s 1B+ consumer views into a highly contextual, real-world moment of consumer attention and immediate purchase intent across GSTV’s audience of over 116MM.
The 20-second shoppable videos will consist of recipes for indulgent desserts, healthy snacks, colorful foods, savory favorites, and more. Each video will utilize Flowcode’s direct-to-consumer QR platform and data capabilities, including real-time analytics, geo-location and attribution across screens.
“At GSTV, we’re always focused on how we can drive inspired interactions with viewers through true entertainment content,” said Violeta Ivezaj, SVP, Business Operations, GSTV. “So Yummy is hands down the most viral food brand on social media, and we’re excited to bring this new, shoppable content to GSTV viewers. It will create more opportunities for them to find new recipes and source the ingredients they need via local retail and ecommerce platforms. These videos will update weekly, creating regular opportunities for advertisers to organically convert viewers to shoppers.”
“We’re thrilled to bring fun, fresh content to viewers through this latest effort from our partnership and drive them to take action through our shoppable experience,” said Aerin Arkoff Cann, VP Marketing, First Media. “GSTV ran a study earlier this year, which revealed that around 40% of viewers make an additional purchase within three hours of fueling up. By integrating QR code recipes and shoppable ingredients with So Yummy, we hope to help consumers find what they need to try something new in the kitchen, while also driving sales and foot traffic to retailers nationwide.”
With the shoppable content, advertisers will have a more direct line for viewers to purchase what they see on screen, paired with success metrics from GSTV’s measurement approach that goes beyond QR codes, tapping into a best in class portfolio of measurement partners that include Catalina, IRi, Foursquare, and more. GSTV’s scale and targeting capabilities allow advertisers to target specific audiences, ranging from food lovers to regional foodies to folks just miles from the nearest grocery store.
“First Media’s So Yummy has remained a trusted content partner of ours for years,” said Sean McCaffrey, President and CEO, GSTV. “This new content will continue to bridge two areas that remain core to GSTV’s business – food and retail. It brings our advertisers a unique opportunity to connect with food-focused shoppers in a highly engaged environment through our retail media network, AMPLIFY.”
The integration builds on GSTV’s growing retail media practice, with the company announcing the launch of its new retail media solution, AMPLIFY, earlier this year. Operating as part of GSTV's full sight, sound, and motion national video network, AMPLIFY helps retailers access an engaged audience just steps away from convenience stores – and moments from purchase - and beyond.
GSTV’s new shoppable content slate with So Yummy goes live across its 28,000 locations nationwide today. The shoppable content will also be opened up to the DIY, Tips and Hacks category through Blossom. View a So Yummy Shoppable Video featured on GSTV.