Bloomberg: MidOcean Agrees to Buy GSTV from Dan Gilbert-Backed Rockridge

Private equity firm MidOcean Partners has agreed to acquire GSTV, formerly known as Gas Station TV, from billionaire Dan Gilbert’s private equity firm, the company’s CEO said in an interview.

It’s the first time the company is trading hands in more than a decade. GSTV has been owned since 2014 by Detroit-based Rockbridge Growth Equity, which is backed by Gilbert, the billionaire who founded and controls online mortgage lender Rocket Cos.

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Adweek: Private Equity Firm MidOcean Partners Scoops up Retail Media and Video Ad Network GSTV

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PR Newswire: Rockbridge Growth Equity Sells GSTV to MidOcean Partners