Adweek: Private Equity Firm MidOcean Partners Scoops up Retail Media and Video Ad Network GSTV

Rockbridge Growth Equity bought the company in 2014 and will retain a minority stake

Private equity firm MidOcean Partners has agreed to buy GSTV, the largest ad network of video screens on gas pumps, for an undisclosed amount.

Formerly known as Gas Station TV, GSTV was founded in 2005 and has been owned by Rockbridge Growth Equity, the private equity firm co-founded by billionaire Dan Gilbert, since 2014.

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GSTV Acquired by MidOcean

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Bloomberg: MidOcean Agrees to Buy GSTV from Dan Gilbert-Backed Rockridge