If you work in marketing, especially tactical planning, you know that budgets have become stretched thinner than ever…

With the rise of retailer-specific investments combined with stretched budgets, brands are taking a closer look at tactical media plans and seeking partners that drive a one-two punch of awareness and conversion.

GSTV and social media food-based brand So Yummy, part of First Media, announce the release of a new integration for shoppable video content.