“I didn’t know anything about GSTV,” BilbraySainz said. “So, I got these amazing new dispensers and my distributor helped set me up with GSTV and before I knew it, I had a rep contacting me on my account and telling me all about the free media.”

This year the number of advertisers looking for a politics free environment to put their ads has doubled versus the last presidential cycle, according to Sean McCaffrey, the CEO of GSTV, a video network that provides content and commercials at gas stations.

Invenco by GVR and GSTV are launching Engage Media Full-Service, which the companies said is a custom “retail media product and service offering for mobility and convenience retailers.”

The gas pump media firm GSTV has developed a retail media product and related services in partnership with a company that makes the payments technology for many of the gas stations across the U.S. – offering up what the companies call a unique, branded media experience.

Invenco by GVR and GSTV debut Engage Media Full-Service, a solution that offers retailers the ability to deploy a unique, branded media experience that reinforces their values...

Invenco by Gilbarco Veeder-Root (GVR), a retail and payment technology company, and GSTV, a video network for the forecourt, have created Engage Media Full-Service...

Road safety and GSTV go together like fuel and a car. With our on-the-go video network at fuel retailers, we’re a natural stop for consumers while they are on the road...

Every year on July 24th, the convenience community take the time to celebrate and recognize first responders, medical personnel…

Drumroll please...welcome to the new and improved GSTV.com! You might notice that our appearance has changed.

GSTV has been awarded a Top Workplaces 2023 honor by Detroit Free Press Top Workplaces.

If you work in marketing, especially tactical planning, you know that budgets have become stretched thinner than ever…

To reach today’s consumers with video messages, media plans must look beyond the tactics of the past.

Sean McCaffrey has a somewhat unique view of the ad marketplace, given GSTV aspires to serve both branding efforts and performance results, as a result of proximity to points of purchase. McCaffrey shared his thoughts on how Q4 will shape up.

TikTok is now seeking to transform phone screens and evolve into a ubiquitous element of the digital out-of-home landscape.

TikTok will start appearing on more gas station screens through a new partnership with GSTV. GSTV’s creative studio, Ignite, will curate weekly TikTok segments that include QR codes that link back to the social media app and a #ISawItOnGSTV hashtag…

The growth of DOOH and CTV advertising tells a story about how brands are adapting to changing consumer behavior in a cookie-less, multi-device world.

C-store loyalty programs are moving beyond simple points and rewards. GSTV’s EVP of Insights & Analytics, Eric Sherman, sees opportunity to promote loyalty programs at the pump.

Considering integrating channels, merging data and engaging consumers, experts speak to LBB’s Nisna Mahtani about this marketing strategy.

As the adoption of electric vehicles accelerates, the parent company of Detroit-based GSTV sees an obvious future in the charging stations that are starting to dot the landscape of retail…