As the adoption of electric vehicles accelerates, the parent company of Detroit-based GSTV sees an obvious future in the charging stations that are starting to dot the landscape of retail…

Advertising dollars could help make EV charging profitable for businesses while giving marketers access to EV drivers.

Given the eye-watering price of electric vehicles, we can assume it will be quite some time before conventional gas stations are mothballed. But it nonetheless makes sense for a company whose business is built on the wide presence of fuel dispensers to think ahead and branch into EV charging stations.

ChargePoint Holdings Inc., the largest operator of EV charging stations in the U.S. by number of stations, will create a nationwide advertising network in partnership with digital display company Ara Labs Inc. and Destination Media Inc., which does business as GSTV…