With the rise of retailer-specific investments combined with stretched budgets, brands are taking a closer look at tactical media plans and seeking partners that drive a one-two punch of awareness and conversion.

The growth of DOOH and CTV advertising tells a story about how brands are adapting to changing consumer behavior in a cookie-less, multi-device world.

In this video interview with Beet.TV, Sean McCaffrey, President & CEO, GSTV, explains how software, backed by data, is helping marketers reach motorists at the pump, and how tracking their next purchase actions can drive brand outcomes.