How does a company conduct a visual attention study to determine performance on video screens at retail locations when the participants who opted in only receive directions on when and where to show up?

A new study unveils GSTV’s dominance in capturing viewer attention, outshining digital, CTV, and linear TV platforms, reinforcing its value to advertisers.

Host Matt Edelman is joined by Kristina Lutz (EVP Marketing, GSTV) and Lane Soelberg (SVP Business Development, Super League) to discuss GSTV and Super League’s new partnership and the opportunity for advertisers.

To reach today’s consumers with video messages, media plans must look beyond the tactics of the past.

Sean McCaffrey has a somewhat unique view of the ad marketplace, given GSTV aspires to serve both branding efforts and performance results, as a result of proximity to points of purchase. McCaffrey shared his thoughts on how Q4 will shape up.

TikTok is now seeking to transform phone screens and evolve into a ubiquitous element of the digital out-of-home landscape.

TikTok will start appearing on more gas station screens through a new partnership with GSTV. GSTV’s creative studio, Ignite, will curate weekly TikTok segments that include QR codes that link back to the social media app and a #ISawItOnGSTV hashtag…

In this podcast, GSTV CEO Sean McCaffrey speaks with Dave Haynes about the benefits for consumer brands and for the gas station and C-store operators who work with GSTV.

GSTV unveils a slate of new partners, as well as original content coming to its network in 2023.

With the rise of retailer-specific investments combined with stretched budgets, brands are taking a closer look at tactical media plans and seeking partners that drive a one-two punch of awareness and conversion.

The growth of DOOH and CTV advertising tells a story about how brands are adapting to changing consumer behavior in a cookie-less, multi-device world.

In this video interview with Beet.TV, Sean McCaffrey, President & CEO, GSTV, explains how software, backed by data, is helping marketers reach motorists at the pump, and how tracking their next purchase actions can drive brand outcomes.

In this episode of At Your Convenience, CSP Editor-in-Chief Steve Holtz talks to GSTV CEO Sean McCaffrey about getting customers in the door and recent product promotions.

OAAA’s editorial team sits down with Sean McCaffrey to discuss the latest insights, trends, and best practices…

C-store loyalty programs are moving beyond simple points and rewards. GSTV’s EVP of Insights & Analytics, Eric Sherman, sees opportunity to promote loyalty programs at the pump.

Considering integrating channels, merging data and engaging consumers, experts speak to LBB’s Nisna Mahtani about this marketing strategy.

GSTV and social media food-based brand So Yummy, part of First Media, announce the release of a new integration for shoppable video content.

As the adoption of electric vehicles accelerates, the parent company of Detroit-based GSTV sees an obvious future in the charging stations that are starting to dot the landscape of retail…

Advertising dollars could help make EV charging profitable for businesses while giving marketers access to EV drivers.