Press Room
The latest news from GSTV
Ad Age: GSTV and Influential’s new partnership reflects influencer marketing’s growth beyond social media
Influencer marketing is continuing its expansion beyond social media feeds and phone screens in a new partnership…
Influential and GSTV Partner To Expand Omni-Channel Reach For Branded Creator Content
GSTV today announced a partnership with Influential, the world’s largest influencer marketing company…
Introducing Our New Website
Drumroll please...welcome to the new and improved GSTV.com! You might notice that our appearance has changed.
Detroit Free Press Names GSTV a Winner of the Michigan Top Workplaces
GSTV has been awarded a Top Workplaces 2023 honor by Detroit Free Press Top Workplaces.
Advertising Week: Creativity, Technology, and Proximity: The Trifecta of the Test-and-Learn Agenda
If you work in marketing, especially tactical planning, you know that budgets have become stretched thinner than ever…
AdAge: How the Future of Advertising Reaches Consumers During Their Journey — Literally
To reach today’s consumers with video messages, media plans must look beyond the tactics of the past.
Digiday: GSTV’s CEO Sean McCaffrey: As Q4 kicks off, it’s getting harder to predict how it will shakeout
Sean McCaffrey has a somewhat unique view of the ad marketplace, given GSTV aspires to serve both branding efforts and performance results, as a result of proximity to points of purchase. McCaffrey shared his thoughts on how Q4 will shape up.
Ad Age: Inside TikTok’s Out-Of-Home Marketing Approach As It Expands Further Beyond Mobile
TikTok is now seeking to transform phone screens and evolve into a ubiquitous element of the digital out-of-home landscape.
Marketing Dive: TikTok parks on gas station screens around US as part of GSTV deal
TikTok will start appearing on more gas station screens through a new partnership with GSTV. GSTV’s creative studio, Ignite, will curate weekly TikTok segments that include QR codes that link back to the social media app and a #ISawItOnGSTV hashtag…
TikTok and GSTV Strike Deal to Bring Consumers Curated, On-the-Go Content Experience
GSTV announces a new partnership with TikTok…
Sixteen:Nine Podcast: Sean McCaffrey on how GSTV reaches and connects with consumers at fuel pumps and EV chargers
In this podcast, GSTV CEO Sean McCaffrey speaks with Dave Haynes about the benefits for consumer brands and for the gas station and C-store operators who work with GSTV.
GSTV Unveils New Content Slate and Original Content Featuring Creators, Comedians and Celebrity Talent
GSTV unveils a slate of new partners, as well as original content coming to its network in 2023.
Retail Today: On-the-Go Video’s Distinctive Ability to Capture Attention and Drive Sales
With the rise of retailer-specific investments combined with stretched budgets, brands are taking a closer look at tactical media plans and seeking partners that drive a one-two punch of awareness and conversion.
P2PI: DOOH, CTV: From Something Old to Something New
The growth of DOOH and CTV advertising tells a story about how brands are adapting to changing consumer behavior in a cookie-less, multi-device world.
Beet.TV: How Attention Fuels Ads at the Gas Pump: GSTV’s Sean McCaffrey
In this video interview with Beet.TV, Sean McCaffrey, President & CEO, GSTV, explains how software, backed by data, is helping marketers reach motorists at the pump, and how tracking their next purchase actions can drive brand outcomes.
GSTV Taps Starcom and iHeartMedia Vet Kristina Lutz as its New EVP, Marketing
GSTV announces the appointment of Kristina Lutz as EVP, Marketing.
CSP Podcast: Driving Traffic From Fuel Island to Store
In this episode of At Your Convenience, CSP Editor-in-Chief Steve Holtz talks to GSTV CEO Sean McCaffrey about getting customers in the door and recent product promotions.
OAAA: Across the Desk with GSTV’s Sean McCaffrey
OAAA’s editorial team sits down with Sean McCaffrey to discuss the latest insights, trends, and best practices…
Search for Abducted Atlanta Baby Goes Nationwide
The National Center for Missing & Exploited Children (NCMEC) is going nationwide…