GSTV Drove Consideration and Intent to Learn More About Military Reserves

Case Studies
Written By Paulina Saracco

Campaign Overview

A US military branch leveraged GSTV’s programmatic capabilities to deliver a consideration campaign for its reserve sector.

For our measurement approach, mobile surveys were deployed to GSTV-exposed (test) and unexposed (control) fueler panelists during the campaign; test vs. control lift assessed. Our measurement partner was mfour.

Key Results

+42%

Sign-Up Consideration

(GSTV-exposed vs. control)

 

+51%

Web Visit Intent

(GSTV-exposed vs. control)

 
Source: Mfour mobile survey, campaign-exposed (n=150) vs. unexposed (n=150). Results statistically significant at 90% CL.
Paulina Saracco
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