GSTV Drove Consideration and Intent to Learn More About Military Reserves

Case Studies
Written By Paulina Saracco

GSTV Drove Consideration and Intent to Learn More About Military Reserves

Case Studies
Written By Paulina Saracco

Campaign Overview

A US military branch leveraged GSTV’s programmatic capabilities to deliver a consideration campaign for its reserve sector.

For our measurement approach, mobile surveys were deployed to GSTV-exposed (test) and unexposed (control) fueler panelists during the campaign; test vs. control lift assessed. Our measurement partner was mfour.

Key Results

+42%

Sign-Up Consideration

(GSTV-exposed vs. control)

 

+51%

Web Visit Intent

(GSTV-exposed vs. control)

 
Source: Mfour mobile survey, campaign-exposed (n=150) vs. unexposed (n=150). Results statistically significant at 90% CL.
Paulina Saracco
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