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GSTV Drove Incremental Sales for a Growing Sports Drink Brand

GSTV drove significant incremental sales for a growing sports drink brand, achieving a +4.7% C-Store sales lift and a +4.0% MULO sales lift for core brand SKUs. This 7-week Q4 campaign, reaching 25 million impressions, delivered an impressive incremental Return on Ad Spend (ROAS) of $3.35 across the total brand by expanding reach with hockey-focused creative in NHL markets.

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GSTV Tripled In-Store Sales for a QSR's Summer Value Promotion

GSTV dramatically increased a national QSR's in-store sales by tripling them for a summer value promotion, achieving an impressive +116% visitation lift among exposed consumers. This 14-week Q2-Q3 campaign, with 33 million impressions, delivered an exceptional incremental Return on Ad Spend (ROAS) of $17.85, showcasing GSTV's powerful ability to drive walk-in traffic and direct sales.

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GSTV Drove Cross-Channel Sales for a Co-Branded Beer & Snack Campaign (not done)

GSTV successfully drove cross-channel sales for a co-branded beer and snack campaign, generating sales lifts of +3.7% for beer and +3.0% for snacks in C-Stores, and +3.1% for beer and +2.5% for snacks in MULO. This 5-week Q3 campaign delivered an impressive $23 incremental Return on Ad Spend across both brands by promoting them as a perfect pairing.

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Grew Candy Bar Sales amid the NCAA basketball tournament

During a 4-week Q1 campaign amid the NCAA basketball tournament, GSTV successfully amplified a candy bar brand's sales, achieving a +2.9% C-Store lift and +2.3% MULO sales lift for promoted SKUs. This resulted in an incremental ROAS of $2.86 across the total brand, demonstrating GSTV's effectiveness in driving sales during key cultural events.

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GSTV Drove Store Visitation for a Challenger Telco Brand

GSTV successfully drove store visitation for a challenger telco brand, achieving a +29% visitation lift and 36,000 incremental store visits during a 13-week Q1 campaign. This national advertisement, strategically placed within three miles of its own and competitor stores, yielded an incremental Return on Ad Spend (ROAS) of $2.01.

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GSTV Grew Immediate Usage for a Contactless Payment Service

GSTV successfully increased the immediate usage of a contactless payment service, achieving a +19% lift in usage during post-fuel C-store visits among exposed brand users. This Q1 campaign, generating 124 million impressions over seven weeks, also boosted brand trustworthiness by +6% and was seen as highly informative (+80%) by those who viewed the ads.

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GSTV Drove New Program Awareness for a Cable Network

GSTV significantly increased new program awareness and viewing intent for a cable network, achieving a +33% lift in awareness for new shows and a +16% increase in intent to watch the network in the next 30 days among exposed audiences. This Q1 campaign, reaching 7 million impressions, effectively drove viewership interest by directing audiences to tune in at optimal times.

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GSTV Increased HH Sales for a Leading Candy Bar Brand

A Q1 campaign over 7 weeks, delivering 26 million impressions, saw a candy brand promote Easter-themed SKUs through GSTV's Ignite team, focusing on proximity to key retailers for sales impact. Measurement by ABCS Insights utilized panel-based receipt and gas purchases to compare product and brand sales between GSTV-exposed and control groups.

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