
All News and Insights
GSTV Drove Incremental Sales for a Growing Sports Drink Brand
GSTV drove significant incremental sales for a growing sports drink brand, achieving a +4.7% C-Store sales lift and a +4.0% MULO sales lift for core brand SKUs. This 7-week Q4 campaign, reaching 25 million impressions, delivered an impressive incremental Return on Ad Spend (ROAS) of $3.35 across the total brand by expanding reach with hockey-focused creative in NHL markets.
GSTV Drove Restaurant Visits with Contextually Relevant Creative
GSTV significantly drove restaurant visits and in-store sales for a fast casual chain, achieving an impressive +137% visitation lift and a +2.8x in-store sales lift with contextually relevant creative. This 9-week Q4 campaign, reaching 2.4 million impressions, delivered an exceptional incremental Return on Ad Spend (ROAS) of $29.35.
GSTV Tripled In-Store Sales for a QSR's Summer Value Promotion
GSTV dramatically increased a national QSR's in-store sales by tripling them for a summer value promotion, achieving an impressive +116% visitation lift among exposed consumers. This 14-week Q2-Q3 campaign, with 33 million impressions, delivered an exceptional incremental Return on Ad Spend (ROAS) of $17.85, showcasing GSTV's powerful ability to drive walk-in traffic and direct sales.
GSTV Drove Cross-Channel Sales for a Co-Branded Beer & Snack Campaign (not done)
GSTV successfully drove cross-channel sales for a co-branded beer and snack campaign, generating sales lifts of +3.7% for beer and +3.0% for snacks in C-Stores, and +3.1% for beer and +2.5% for snacks in MULO. This 5-week Q3 campaign delivered an impressive $23 incremental Return on Ad Spend across both brands by promoting them as a perfect pairing.
Grew Candy Bar Sales amid the NCAA basketball tournament
During a 4-week Q1 campaign amid the NCAA basketball tournament, GSTV successfully amplified a candy bar brand's sales, achieving a +2.9% C-Store lift and +2.3% MULO sales lift for promoted SKUs. This resulted in an incremental ROAS of $2.86 across the total brand, demonstrating GSTV's effectiveness in driving sales during key cultural events.
GSTV Drove Store Visitation for a Challenger Telco Brand
GSTV successfully drove store visitation for a challenger telco brand, achieving a +29% visitation lift and 36,000 incremental store visits during a 13-week Q1 campaign. This national advertisement, strategically placed within three miles of its own and competitor stores, yielded an incremental Return on Ad Spend (ROAS) of $2.01.
GSTV Drove Awareness and Trial for a New Variety of a Popular Chip
GSTV significantly boosted awareness and trial for a new chip flavor, driving a remarkable +73% increase in C-Store purchases of the new variety and a +25% stronger association of the new flavor with the brand among exposed audiences. This 14-week Q1 campaign, reaching 42 million impressions, also enhanced the perception of the brand as "bold" by +9%.
GSTV Grew Immediate Usage for a Contactless Payment Service
GSTV successfully increased the immediate usage of a contactless payment service, achieving a +19% lift in usage during post-fuel C-store visits among exposed brand users. This Q1 campaign, generating 124 million impressions over seven weeks, also boosted brand trustworthiness by +6% and was seen as highly informative (+80%) by those who viewed the ads.
GSTV Drove New Program Awareness for a Cable Network
GSTV significantly increased new program awareness and viewing intent for a cable network, achieving a +33% lift in awareness for new shows and a +16% increase in intent to watch the network in the next 30 days among exposed audiences. This Q1 campaign, reaching 7 million impressions, effectively drove viewership interest by directing audiences to tune in at optimal times.
GSTV Increased In-Store Visits for a National Tire Retailer
GSTV significantly increased in-store visits for a national tire retailer, generating over 584,000 incremental visits and a visitation lift 4x higher than the Foursquare benchmark. This 13-week Q1 campaign leveraged weather-triggered ads and proximity targeting to drive consumers to local retailers for tire safety and care services.
GSTV Drove Shopping Intent Among A Professional Audience
GSTV effectively boosted a home improvement retailer's brand opinion (+17%), recommendation intent (+7%), and in-store shopping intent (+50%) among professional contractors. This demonstrates GSTV's strong influence on B2B customer engagement and intent within a 6-week, 24 million impression campaign.
GSTV Increased HH Sales for a Leading Candy Bar Brand
A Q1 campaign over 7 weeks, delivering 26 million impressions, saw a candy brand promote Easter-themed SKUs through GSTV's Ignite team, focusing on proximity to key retailers for sales impact. Measurement by ABCS Insights utilized panel-based receipt and gas purchases to compare product and brand sales between GSTV-exposed and control groups.
GSTV Drove Game Play and Purchase for a leading candy brand
GSTV’s IGNITE team built custom creative promoting an interactive sweepstakes game on GSTV…
GSTV Improved Perception and Drove Sales for a chocolate bar
A candy bar brand touted their anniversary via custom creative / content on GSTV, using a plan optimized…
GSTV Drove Reported Purchases for a CPG snack maker
snack manufacturer leveraged GSTV to promote availability of back-to-school snacks at a preferred retailer…
GSTV Drove Awareness and Trial for a snack kit product
A snack kit brand utilized GSTV’s programmatic capabilities to grow sales and steal market share by promoting…
GSTV Improved Opinion and Intent for advertised hot dog brand
GSTV worked with the shopper marketing team for a nationally-available hot dog brand…
GSTV Drove Awareness, Opinion, and Consideration for a Vehicle Service Outlet
GSTV partnered with a national vehicle service outlet to target specific vehicle model owners…
GSTV Increased Brand Affinity and Purchase Behaviors for an Energy Drink
A female-targeted energy drink partnered with GSTV to drive brand love and sales…
GSTV Drove Purchases at C-Stores and Other Stores & Intent to Play in App for State Lottery
A state lottery leveraged GSTV to promote their scratch-off.…