GSTV Efficiently Drives Incremental Foot Traffic for a Leading Tire Retailer

Case Studies
Written By Hueman Studio

Campaign Overview

A leading tire retailer utilized weather-triggered ads to deliver their tire offering via a programmatic campaign on GSTV.

For our measurement approach, GSTV campaign viewers were tracked post-exposure for visitation to advertised tire retailer; conversion rate was compared to behaviorally-matched control to assess lift. Our measurement partner was FOURSQUARE.

Key Results

+12%

Visitation Lift

(GSTV-Exposed vs. Control)

 

+17x

More Efficient Than Auto Retail Norms

(GSTV-Exposed vs. Control)

$86MM

Incremental Revenue

(GSTV-Exposed vs. Control)

 
Source: Foursquare campaign analysis, conversion window = 30 days, results 99% statistically significant.
Hueman Studio

People first, design second. Hueman Studio combines strategy, positioning, and people-centered design to create powerful brands, websites, and visuals that engage your audience and help you grow.

http://huemanstudio.com
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