GSTV Drove More than 1MM Visits For a National CDR

Campaign Overview

A casual dining chain delivered ads at nearby GSTVs in key markets and included address tags directing hungry consumers to the nearest location for their next meal.

For our measurement approach, GSTV campaign viewers were tracked post-exposure for visitation to advertised restaurant; conversion rate was compared to behaviorally-matched control to assess lift. Our measurement partner was FOURSQUARE.

Key Results

+22.6%

Visitation Lift

(vs. control)

+1.1MM

Incremental Visits

20x

More Efficient CPIV

(vs. FSQ benchmark)

Source: Foursquare campaign analysis, conversion window = 14 days, results 99% statistically significant.