GSTV Drives Increased Foot Traffic for Grocery Retailer

Campaign Overview

A rapidly-growing discount grocery chain partnered with GSTV to promote rotating weekly deals to on-the-go consumers near store locations.

For our measurement approach, GSTV campaign viewers were tracked post-exposure for visitation to advertised retailer; conversion rate was compared to behaviorally-matched control to assess lift. Measured with FOURSQUARE.

Key Results

+9.0%

Visitation Lift

+27k

Incremental Store Visits

$12

Incremental ROAS

Source: Foursquare campaign analysis, conversion window = 7 days, results 89% statistically significant.