GSTV Drove QSR Foot Traffic by Aligning with a Key Sports Tentpole

GSTV Drove QSR Foot Traffic by Aligning with a Key Sports Tentpole

Campaign Overview

A regional QSR used a “Free Throw Challenge” on GSTV to drive awareness and trial of a new breakfast item during March Madness.

GSTV campaign viewers were tracked post-exposure for visitation to advertised QSR; conversion rate was compared to behaviorally-matched control to assess lift. Our measurement partner was Foursquare.

Key Results

+4.6%

Visitation Lift

(vs. control)

 

$18

Return on Ad Spend

+6x

More Efficient CPIV

(vs. Foursquare industry benchmark)

 
Source: Foursquare campaign analysis, conversion window = 14 days, results 99% statistically significant.
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GSTV Drove Brand Opinion and Purchase Behaviors for Lottery Game

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GSTV Drove Brand Messaging & C-Store Purchase for a New Candy Product