GSTV Drove QSR Foot Traffic by Aligning with a Key Sports Tentpole
Written By Erik Akerman
GSTV Drove QSR Foot Traffic by Aligning with a Key Sports Tentpole
Written By Erik Akerman
Campaign Overview
A regional QSR used a “Free Throw Challenge” on GSTV to drive awareness and trial of a new breakfast item during March Madness.
GSTV campaign viewers were tracked post-exposure for visitation to advertised QSR; conversion rate was compared to behaviorally-matched control to assess lift. Our measurement partner was Foursquare.
Key Results
+4.6%
Visitation Lift
(vs. control)
$18
Return on Ad Spend
+6x
More Efficient CPIV
(vs. Foursquare industry benchmark)
Source: Foursquare campaign analysis, conversion window = 14 days, results 99% statistically significant.