GSTV Drove QSR Foot Traffic by Aligning with a Key Sports Tentpole

Campaign Overview

A regional QSR used a “Free Throw Challenge” on GSTV to drive awareness and trial of a new breakfast item during March Madness.

GSTV campaign viewers were tracked post-exposure for visitation to advertised QSR; conversion rate was compared to behaviorally-matched control to assess lift. Our measurement partner was Foursquare.

Key Results

+4.6%

Visitation Lift

(vs. control)

$18

Return on Ad Spend

+6x

More Efficient CPIV

(vs. Foursquare industry benchmark)

Source: Foursquare campaign analysis, conversion window = 14 days, results 99% statistically significant.